Boffi Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | YellowtraceKitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | YellowtraceKitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Boffi Kitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | YellowtraceKitchenology 2015 Campaign | Yellowtrace

Kitchenology 2015 Campaign | Yellowtrace

 

We don’t often talk about catalogues and advertising campaigns around here, unless they make my face collapse in utter shock due to too much awesome. Enter Boffi’s ‘Kitchenology’ 2015 campaign. I’ve always thought of Boffi kitchens as works of art and when I recently saw their new catalogue, I nearly lost my mind with the excitement. The images are nothing short of spectacular – visionary art direction and styling meet sublime photography. Add to the mix Boffi’s sophisticated product design and I’m sold!

Milan based Elisa Ossino Studio has been responsible for concept and styling of Boffi catalogues for a few years. Her selection of rustic props, offset by the razor sharp quality of the kitchens bring about a painterly and an almost surreal quality to the images which have been masterfully captured by Tommaso Sartori. I am really intrigued about how they managed to get the shots of the animals on these sets. Are the animals real, or were they photoshopped in later? How did they get the goats, donkeys and geese to behave as they wanted them to, and not eat half the props?

This catalogue features kitchens models such as The K14 by Norbert Wangen, The Aprile and The Open Outdoor Kitchen – both by Piero Lissoni, and the beloved Salinas designed by Patricia Urquiola.

Of course, Boffi’s other models are also well worthy of your attention, so be sure to check out their website for more information on their kitchens and bathrooms. You’re welcome.

 


[Images courtesy of Boffi. Styling by Elisa Ossino. Photography by Tommaso Sartori.]

 

About The Author

Dana Tomić Hughes
Founder & Editor
Google+

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

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