Boffi Kitchenology 2015 Campaign.

We don’t often talk about catalogues and advertising campaigns around here, unless they make my face collapse in utter shock due to too much awesome. Enter Boffi’s ‘Kitchenology’ 2015 campaign. I’ve always thought of Boffi kitchens as works of art and when I recently saw their new catalogue, I nearly lost my mind with the excitement. The images are nothing short of spectacular – visionary art direction and styling meet sublime photography. Add to the mix Boffi’s sophisticated product design and I’m sold!

Milan based Elisa Ossino Studio has been responsible for concept and styling of Boffi catalogues for a few years. Her selection of rustic props, offset by the razor sharp quality of the kitchens bring about a painterly and an almost surreal quality to the images which have been masterfully captured by Tommaso Sartori. I am really intrigued about how they managed to get the shots of the animals on these sets. Are the animals real, or were they photoshopped in later? How did they get the goats, donkeys and geese to behave as they wanted them to, and not eat half the props?

This catalogue features kitchens models such as The K14 by Norbert Wangen, The Aprile and The Open Outdoor Kitchen – both by Piero Lissoni, and the beloved Salinas designed by Patricia Urquiola.

Of course, Boffi’s other models are also well worthy of your attention, so be sure to check out their website for more information on their kitchens and bathrooms. You’re welcome.

[Images courtesy of Boffi. Styling by Elisa Ossino. Photography by Tommaso Sartori.]