Introducing Sightline: A Half-Day Design Intelligence Briefing with Dana Tomić Hughes.

Design has the power to shape how we live, work and experience the world. With this understanding at its core, Dana Tomić Hughes is launching Sightline—a half-day design intelligence briefing arriving in Sydney and Melbourne in February 2026.

Dana has built a reputation as one of design’s most consistently trusted voices. For over a decade, she’s been deeply embedded in the global design landscape—on the ground at fairs, in studios and in conversation with the designers, architects and makers shaping our visual culture and built environments. Through Yellowtrace, she’s cultivated a community that values critical thinking and discernment.

“We’re drowning in content but can’t always see what it means,” Dana explains. “There’s no shortage of beautiful images, trend reports, or design news. But what’s missing is the space to step back and understand the patterns. To figure out what deserves your attention and what’s just noise.”

“There’s no shortage of beautiful images, trend reports, or design news. But what’s missing is the space to step back and understand the patterns. To figure out what deserves your attention and what’s just noise.”—Dana Tomić Hughes

The design landscape is evolving rapidly. AI is reshaping creative processes, digital platforms prioritise volume over nuance, and ideas move quickly while understanding takes time. Sightline addresses this directly, providing clarity grounded in deep observation and independent thinking.

Attendees will walk away with a macro view of design’s direction, strategic clarity for their practice, and the discernment to distinguish meaningful movements from passing trends. The intimate morning gathering includes the full presentation, networking and morning refreshments.

Sydney and Melbourne, February 2026. Early Bird tickets are now available at sightline.yellowtrace.com.au

Sightline 2026 Principal Partners: Fibonacci and Space Furniture. Supporting Partner: Brintons. Education Partners: RMIT School of Architecture and Urban Design and University of Sydney School of Architecture, Design and Planning.

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[Feature image by Jessica Klingelfuss of the installation view of Christian Marclay’s Déballage at Mudac, Plateforme 10, November 2021. Dana Tomić Hughes captured by India Hartford Davis for Bianca Spender.]