Move-in Showroom interior

Move-in Showroom shop-front

Move-in Showroom in Melbourne, view from the street

Move-in Showroom in Melbourne by Elenberg Fraser, interior


Given that we are hosting an unofficial “brick week” here on Yellowtrace, I though it would be quite fitting to wrap up with a project that takes the lil ol’ brick to a whole new level. Please make a warm welcome (back) to the supremely talented Melbourne architecture studio Elenberg Fraser. In designing the Move-in showroom in Melbourne, Elenberg Fraser worked that brick and made it their bitch, and I mean that in the nicest possible way of course.


low height brick walls

Move-in Showroom in Melbourne by Elenberg Fraser, interior

brick wall opening

“The design of the new Move-in showroom comes from the idea of the brick and the medium of the wall, in particular the point where the wall fails and becomes the ‘unwall’. This material-based investigation was inspired by the work of James Wines, the founder of SITE Architecture who brought the literal into the most prosaic architectural forms. The ‘unwall’ is not only not a wall, but it’s mortarless, or dry-jointed – intriguing, we know!”

brick wall and wrapped furniture

brick wall details

brick wall detail with voids

brick wall side view


The showroom was both designed and built by a team of young graduate architects who worked on the project from concept through to post-construction.

Zahava Elenberg set-out the conceptual brief, and the team went on to design the ‘unwall’. The process hit a wall (boom boom) when the team were faced with the challenge of communicating the construction advice to the builder, at which point the architects decided to take matters in their own hands. Elenberg Fraser hosted a five-day intensive construction workshop where the team built the wall themselves.


brick wall in construction

brick wall in construction

brick wall under construction

brick wall details under construction

“The Move-in showroom design and construction demonstrates our studio’s role as an incubator for young architects, and we’re looking forward to the next opportunity to get our hands dirty.”

brick  walls under construction

brick walls under construction


And so there you have it. This project is yet another example that demonstrates the power of a single idea – in this case a humble brick. When executed with commitment, even the smallest of elements can transform a humble commercial space into a real cinematic experience. Superb work!


Move-in Showroom in Melbourne by Elenberg Fraser, work pod details

Work Pod Details.


Move-in Showroom in Melbourne by Elenberg Fraser, brick wall elevations

‘Unwall’ Elevations.


Move-in Showroom in Melbourne by Elenberg Fraser, floorplan

Showroom Floorplan.

[Images and drawings courtesy of Elenberg Fraser. Photography by Peter Clarke.]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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