Coffeyhallett Turns Love Isabelle’s Armadale Store Into a Domestic Retreat.

Same jewellery brand. Same design studio. Completely different universe.

Coffeyhallett’s Manly store for Love Isabelle recast retail as a neighbourhood bar — warm, considered, a little bit louche. Their new store for the same brand in Armadale, Melbourne takes an entirely different tack. Here, the reference point isn’t hospitality. It’s home. And the result feels equally fresh.

Conceived as a living room rather than a shop floor, the Armadale store is built around the idea of presence over transaction. Where most jewellery retail operates on a logic of display — pieces under glass, under light, under pressure — this space asks visitors to slow down, settle in, and engage on their own terms. The studio describes it as a space that “encourages visitors to lounge, settle in, and engage with the space in a relaxed, conversational way,” and it reads exactly like that.

Walls of warm timber establish a continuous envelope, creating a sense of enclosure that feels protective rather than precious. Against this background, a layered composition of furniture, objects, and textiles does the heavy lifting. Floral fabrics appear throughout — not as accent, but as a defining material language, wrapping seating, lampshades, and moments of rest in a tactile richness that leans deliberately nostalgic. It’s an abundance of pattern and softness that could easily tip into chaos, but doesn’t. The restraint is in the editing.

A Lounge-like Jewellery Concept Store Where Fine Pieces are Served Like Drinks.

In this concept jewellery store in Manly, a central bar, two-tone joinery, vintage lighting, and jewellery presented in drawers rather than display cases create a unique atmosphere.

Jewellery sits within all of this as if it belongs there — discovered rather than presented, embedded in the environment rather than spotlit above it. The studio puts it well: pieces appear “as part of the environment… encouraging a slower and more personal interaction.” That approach shapes everything, including the spatial planning. Movement through the space feels intuitive. Nothing announces itself.

What Coffeyhallett has pulled off across these two Love Isabelle projects is worth pausing on. The same anti-retail philosophy applied to two very different design outcomes. In Manly, that philosophy produced something sleek and hospitality-adjacent. In Armadale, it produces something softer, more domestic, more emotionally direct. Same brief, different answer, showing Coffeyhallett is a studio with real range.

The Armadale store resists the expected language of luxury retail entirely. No marble. No formal geometry. No theatre of restraint. Instead, it leans into character — lived-in, expressive, and shaped, as the studio says, “as much by emotion as by design.”

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[Images courtesy of Coffeyhallett. Photography by Lillie Thompson.]