How do you make a cheap-ass aluminium throw-away tray desirable?

That’s easy!

Emboss amazing portraits into them, like the Israeli-based designer Idan Friedman.


So, so clever.

[Images via Flickr.]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

2 Responses

  1. Avatar
    Oliver @ Sabi Style

    That totally cracked me up!

    All I could think was the wee surprise to have one of those staring back at you from the bottom of your chicken chow mein!


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