Brand Intelligence Group Anagrama has designed a fashion store boutique for Novelty, a high-end fashion and accessory retailer in San Pedro, Mexico. “In our treatment for the space, pink tones, height fluctuations and geometric shapes compose a new style for the brand’s interior design,” share the designers from Anagrama.

Through the use of various materials including polished plaster, metallic finishes and marble, the studio aimed to translate a fluency and brand feelings into the physical space. Anagrama accentuated geometry through illumination of contrasting shapes, creating light and shadows. Rugged finishes add texture, acting as a counterpoint for the feminine aesthetic of the interior.

Anagrama are an international branding, architecture and software development firm with offices in Monterrey & Mexico.


Related Post: El Montero Restaurant by Anagrama in Saltillo Coahuila, Mexico.


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[Images courtesy of Anagrama.]


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