Woodcut Showroom & Workspace in Melbourne by Mim Design.

Mim Design has completed a showroom and workspace for family-run business Woodcut in Melbourne that is an essentially chic shrine to timber in all its glory. The concept revolves around Founding Director Darko Glogovac’s memories of exploring birch forests in former Yugoslavia, recalling a connection with the grain, smell, and sound of the trees.

Charred planks of timber line the walls and floor of the entrance space, and a custom desk akin to a milled tree trunk is suspended above polished concrete, constructed from aluminium panels and CNC routed with an intricate timber pattern. Overheard, blackened foliage stands out against the bright neon signage.

Beyond the impactful entrance, softer timber boards give warmth to the workspace and meeting room. A mirrored canopy floats above curved timber desks with integrated storage. Concealed lighting and greenery evoke the natural landscape from which the business was built.

Mim set out to emulate attributes that don’t conform to those of a formal workplace, prioritizing a flexible space, focused on the Woodcut product and providing a connected and interactive workplace. The holistic design is authentic to the brand and family history behind it, with emotional integrity and depth.

Gallery-like spatial planning ensures flow from one space to the next. Desks all face outward, ensuring a clear line of sight toward the surrounding interior, allowing all employees to enjoy their working environment.

The interiors focus on timber in its natural and milled form. Paired with blackened steel and concrete the palette is deliberately minimal, ensuring focus does not stray from the beauty of the natural product.

Related: Woodcut Showroom in Sydney’s Waterloo by Mim Design.

[Images courtesy of Mim Design. Photography by Sean Fennessy.]