Interview with IF Architecture | Yellowtrace

Interview: Iva Foschia of IF Architecture.

I've only had the pleasure of meeting Iva once so far. Our encounter was very brief, having recently shared an extremely short car ride up the street, followed by an unfinished conversation at an intimate media preview of Jardan's new...
klee klee Fashion Store in Shanghai by AIM Architecture | Yellowtrace

klee klee Fashion Store in Shanghai by AIM Architecture.

Taking its name from Tibetan phrase for ‘slow down’, klee klee is an exploration of minimalism and low-impact production that results in high-impact design. AIM Architecture's concept for this clothing store in Shanghai plays on the...
HARMAY Beauty Store in Shanghai, China by AIM Architecture | Yellowtrace

HARMAY Beauty Store in Shanghai, China by AIM Architecture.

Peeling new-age shoppers away from the convenience of the online world and into a physical store can be a modern-day feat. This is precisely the motivation behind the arrival of Harmay, located in the Former French Concession in Shanghai,...