Maison Martin Margiela boutique in Beijing | Yellowtrace.

Maison Martin Margiela boutique in Beijing | Yellowtrace.

Maison Martin Margiela boutique in Beijing | Yellowtrace.

Maison Martin Margiela boutique in Beijing | Yellowtrace.

Maison Martin Margiela boutique in Beijing | Yellowtrace.

Maison Martin Margiela boutique in Beijing | Yellowtrace.

MMM boutique in Beijing | Yellowtrace.

MMM boutique in Beijing | Yellowtrace.

 

My love of Maison Martin Margiela is reasonably well documented. Various initiatives of this cult Belgian fashion designer have graced the pages of Yellowtrace a number of times. So why stop now, right? Right.

Today I wanted to share with you my very latest find – MMM’s newest and largest boutique located at Sanlitun Village in Beijing. Not bad, huh? Even if this interior may be slightly “Googlesque corporate workplacey” with that completely-useless-and-unusable-yet-slightly-fabulous-and-highly-dramatic stainless steel slide in the top image. The store aesthetic beautifully extends the MMM brand and it’s signature edgy and understated style – there is a lot of white on white (on white) mixed with industrial lighting, concrete, stainless steel, and digitally printed wallpaper which merges the reality and trompe-l’oeil effect. Yes!

Maison Martin Margiela Beijing.
N2-18/N2-28 Village North | No.11 Sanlitun Road | Chaoyang District | Beijing
Telephone | (010) 64178050
Opening hours | Monday to Sunday 10 am to 8 pm

[Images by Jonathan Leijonhufvud.]



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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