Introducing #Milantrace2019 The Definitive Salone del Mobile Milan Design Week Review by Yellowtrace

Milantrace 2019 Partner Banner

 

Guys! Guess what?

MILANTRACE is back!

For the new kids on the block who’re going – huh?, allow me to elaborate. MILANTRACE is our massive annual project (think of it as a slight suicide mission) that brings unparalleled coverage of Milan Design Week & Salone del Mobile – the world’s premier design events – via our digital report and live talk series hosted around Australia. And let it be known that MILANTRACE 2019, the definitive Milan Design Week review presented by Yellowtrace in partnership with Living Edge, will be bigger, bolder and even better than ever before. At least that’s the plan!

I feel crazy proud to continue building on the success of our critically acclaimed sell-out events since 2014, and our ongoing relationship with our pals at Living Edge, who are once again the Principal Partner for MILANTRACE 2019.

The mould-breaking format of what is, without a doubt, the most comprehensive, unbiased and democratic overview of Salone del Mobile & Milan Design Week, is delivered as an immersive audiovisual experience with original photography, video content, signature critical insight, honest commentary and plenty of personality. And you don’t have to take it from me – others have described our MILANTRACE talks and reports as the next best thing to being in Milan, minus the blisters. And the hangovers.

Team Yellowtrace will spend the entire week (8th to 14th April 2019) on the ground in Milan, deploying our superhuman ability to source striking and inspiring content, stopping at nothing until we’ve combed the fair and the city on your behalf. Upon our return, we will report on some of the highlights from Milan right here on these pages, in parallel to delivering a National Speaking Tour which will bring a little slice of Milan to the Australian design community. We will also be offering for purchase online access to the exclusive uncut MILANTRACE 2019 Digital Report. The 2019 Report will contain everything presented in the talks, plus additional information we simply couldn’t fit in our jam-packed live events.

In order to respond to the growing demand for MILANTRACE, this year our Sydney and Melbourne events will take place in larger venues (SMC Conference Centre in Sydney and Deakin Edge at Fed Square in Melbourne). Another exciting bit of news for 2019 is that we are also including (R)Adelaide on the official talk circuit – how awesome is that, man? I know! I bloody love Adelaide!

Our Digital Report will be made available following the completion of MILANTRACE 2019 Talk Series.

I seriously cannot wait to reveal more MILANTRACE 2019 amazingness in the coming weeks. As always, I feel profoundly grateful to you all for your ongoing love and support for this crazy ambitious project, which makes the gruelling workload that’s about to ensue seem completely worth it.

If you are travelling to Milan yourself, we are putting together our updated Milan Design Week Survival Kit & Our Must-See Milan Itinerary (also relevant for travel to Milan outside of Salone), followed by a Milan Design Week & Salone del Mobile 2019 Preview.

Love you long time,
Mama Yellowtrace xx

 

Revisit Milan Design Week 2018 highlights here.
Milan Design Week 2018 video highlights here.

 


Event highlights from our Australian MILANTRACE 2018 Melbourne talk.

 

COME TO OUR MILANTRACE TALKS!

 

Today we are releasing a limited amount of First Release tickets for our talks series. Please click on the relevant links for your respective city to secure your seat. Please note that Adelaide ticket sales are managed outside of our system – we will update on the purchase link once it becomes available.

First Release tickets are strictly limited and every single year they’ve sold out super quickly. In fact, MILANTRACE talks, in general, sell out pretty fast, so if you’re keen to come along, don’t say I didn’t warn you!

Brisbane: Wednesday, 15 May 2019 (Evening Session)
Perth: Thursday, 16 May 2019 (Evening Session)
Sydney: Thursday, 23 May 2019 (Lunchtime Session)
Sydney: Thursday, 23 May 2019 (Evening Session)
Melbourne: Tuesday, 28 May 2019 (Lunchtime Session)
Melbourne: Tuesday, 28 May 2019 (Evening Session)
Adelaide: Thursday, 13 June 2019 (Details Coming Soon)

 

Milantrace 2018 National Talk Series Wrap Up | Yellowtrace
Milantrace 2018 2nd Melbourne talk. Photo by Nick Hughes.

Milantrace 2018 Melbourne Event. Photo by Nick Hughes/ Yellowtrace
Milantrace 2018 2nd Melbourne talk. Photo by Nick Hughes.

Milantrace 2018 Sydney Event. Photo by Nick Hughes/ Yellowtrace
Milantrace 2018 3rd Sydney talk. Photo by Nick Hughes.

MILANTRACE 2018 Digital Report | Yellowtrace
MILANTRACE 2018 Digital Report | Yellowtrace
MILANTRACE 2018 Digital Report | Yellowtrace
MILANTRACE 2018 Digital Report | Yellowtrace
MILANTRACE 2018 Digital Report | Yellowtrace

Milantrace 2018 Digital Report is now available at 50% off for a limited time only. Get yours today, because – although from last year – the content in this baby will remain relevant for years to come. Just sayin’! Click here to view a FREE DEMO version of MILANTRACE 2018 Digital Report.

Villa Borsani: Osvaldo Borsani's 1943 Jewel in Veredo, Italy. Photo by Nick Hughes | #Milantrace2018
Villa Borsani. Photo by Nick Hughes.

Villa Borsani: Osvaldo Borsani's 1943 Jewel in Veredo, Italy. Photo by Nick Hughes | #Milantrace2018
Villa Borsani. Photo by Nick Hughes.

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018
Studiopepe’s Club Unseen. Photo by Nick Hughes.

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018
Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018

Milan Design Week 2018 Highlights. Photo © Nick Hughes | #Milantrace2018
A few highlights from Milan Design Week 2018. Photos by Nick Hughes.

 


[Photography © Nick Hughes/ Yellowtrace. Video © Yellowtrace.]

 

About The Author

Dana Tomić Hughes
Founder & Editor
Google+

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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