IDA Display Suite in Sydney’s Potts Point by SJB.

Tucked away in a secret pocket amidst the bustle of Potts Point & Woolloomooloo, IDA represents a proud example of 1970’s architecture uncommon in Inner City Sydney. Inspiration for the interior design of the apartments was sourced through the rich and colourful history of the long forgotten building.

While maintaining the character elements, the interior is stripped back to a workable volume. New spaces introduced to accommodate contemporary living through a mixture of one, two and three bedroom residences. The scale of the building is highlighted through mezzanine levels and vast double height voids.

Adjoining the original 1970’s building, a contemporary addition is introduced linking IDA through to Brougham Street and carefully fusing together the old and new. Interiors on both the original and new buildings share the same two finishes schemes – ‘Gere’ or ‘Hutton’. Both palettes consciously reference the buildings history through oversized framing elements on joinery, expressed ribbed panelling and solid stone bathroom partitions.

These are modern interiors made stronger and more successful through the heritage elements surrounding them, giving context to the way a contemporary palette is read and understood.

IDA is due for completion in 2017. This heritage, multi-unit residential project will introduce 30 new dwellings to Potts Point, with interiors design by SJB and architecture by WMK Architects.

See more projects by SJB on Yellowtrace.

[Images courtesy of SJB Architest. Photography by Felix Forest.]