The genius of Dutch design studio Ina & Matt strikes again (I previously blogged about their work here) – this time in the form of a concept hotel in Amsterdam called Hotel The Exchange. Conceived and presented more like an art installation rather than a conventional interior, this hotel has rooms which are dressed like models on a catwalk. Engaged by Lloyd Hotel & Cultural Embassy (see previous blog post), Ina & Matt collaborated with students from AMFI – Amsterdam Fashion Institute to deliver the project. Man, imagine how trilling it would have been for AMFI students to work on this. So exciting!

Isn’t it a lovely, fresh and fun idea to create a hotel at the intersection of architecture, interiors, art installation and fashion, where you can sleep in high fashion and wake up in style? Above pictures are a little sneak peek into the interiors, and below are some images of concepts, work in progress and graphics. Wonderful stuff!


Preview of Hotel The Exchange.


Concept drawings and mock-ups.


Details of embroidered room numbers. I think I’ve just DIED!!!


Exclusive Mosa tiles developed especially for the hotel.


Communication, graphics + packaging design. Extreme love!


[Images via April and May, emma’s blogIna & Matt.]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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