Art Director Club Machines by Felix Guyon | Yellowtrace

Art Director Club Machines by Felix Guyon | Yellowtrace

Art Director Club Machines by Felix Guyon | Yellowtrace

Art Director Club Machines by Felix Guyon | Yellowtrace

Art Director Club Machines by Felix Guyon | Yellowtrace

Art Director Club Machines by Félix Guyon | Yellowtrace

Art Director Club Machines by Félix Guyon | Yellowtrace

Art Director Club Machines by Félix Guyon | Yellowtrace

 

In an industry where digital reigns supreme, The Art Directors Club of New York (ADC) set out to reinforce their artisanal approach – emphasising their unique identity and deepening their connection to their clientele—through the creation of three innovative installations.

Shutterstock commissioned Les Ateliers Guyon for the ADC, in collaboration with SID LEE, to create three innovative machines from a time between the past and the future, designed to showcase the artists they represent in a word-wide traveling exhibits. The machine transmit their messages, engaging the senses and awakening the dreams of visitors across the globe in an entirely novel and refreshing way.

The experience involves complete immersion by the user using one of the three innovative machines, all of which combine traditional manufacturing with modern technology. Over a hundred artists are represented in various forms, either by a slide carousel, a piano-gramophone of sounds, or a long-chair- stationary-bike hybrid projecting images on a wide screen. The magic was on display in art galleries and the halls of ACE Hotels in Barcelona, New York, Paris, London, Sao Paulo, Toronto and Montreal.

 


[Images courtesy of Simon Chénier-Gauvreau /SID LEE. Video by Jimmy Lee.]

 



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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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