Ten years ago, budding Industrial Design graduates, Nick Karlovasitis and Sarah Gibson, stepped into the design industry with a vision of creating a brand that supports the greatness of Australian Design. Since then, the duo has created an extensive range of products, building a collection of over seventy designs with a stellar cohort of Australian Designers including Stefan Lie, Trent Jansen, Tommy Cehak, Tom Fereday, Seaton Mckeon, Jon Goulder and Daniel Tucker.

To launch into the next decade, DesignByThem created a special little collection of 1:10 scale miniatures. Photographed and styled by Pete Daly the team describe the exhibition as “Bauhaus meets fun… You know, Bauhaus but if the weather was better.” Brilliant!

“We spend a lot of time designing every element to ensure quality and longevity because it’s the little things that count”, they conclude.

Founders of DesignByThem, Sarah Gibson and Nick Karlovasitis, aka GibsonKarlo, met during their studies in Industrial Design at the University of Technology Sydney. The duo’s design first approach and passion for education is reflected in the culture the company.

We look forward to seeing what they get up to in the next ten years.


See more from DesignByThem on Yellowtrace.


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[Images courtesy of DesignByThem. Photography and styling by Pete Daly. Exhibition photo by Tim da-Rin.]


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Team Yellowtrace

Team Yellowtrace is a small and highly dedicated bunch of cool kids who assist in the production of design stories, general admin and correspondence associated with each and every post. The team works tirelessly behind the scenes, providing invaluable support to the Editor In Chief. Extreme love and respect to the power of ten!

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