Out and About in 5Vie during Milan Design Week 2015 | Yellowtrace

Max Lamb Chairs at 5Vie Milan Design Week | YellowtraceMax Lamb Chairs at 5Vie Milan Design Week | Yellowtrace

Max Lamb‘s Exercise in Seating at 5Vie during Milan Design Week 2015.

 

New Surface Strategies by Soft Baroque at 5Vie Milan Design Week | Yellowtrace
New Surface Strategies by Soft Baroque at 5Vie during Milan Design Week 2015.

 

SERVOMUTO at 5Vie Milan Design Week 2015 | YellowtraceSERVOMUTO at 5Vie Milan Design Week 2015 | Yellowtrace

SERVOMUTO at Residence Litta/ 5Vie during Milan Design Week 2015.

 

Casalinghe di Tokyo at 5Vie Milan Design Week | Yellowtrace
Casalinghe di Tokyo at Residence Litta/ 5Vie Milan Design Week 2015.

 

Secondome at 5Vie Milan Design Week 2015 | Yellowtrace
SECONDOME Installation at Residence Litta/ 5Vie during Milan Design Week 2015.

 

Secondome at 5Vie Milan Design Week 2015 | Yellowtrace
SECONDOME Installation at Residence Litta/ 5Vie during Milan Design Week 2015.

 

Tirotto for Secondome Milan Design Week | YellowtraceZaven for Secondome Milan Design Week | Yellowtrace

Left: Tirotto for Secondome. Right: Zaven for Secondome.

 

Carrara Design Factory at 5Vie Milan Design Week | Yellowtrace
Carrara Design Factory at 5Vie during Milan Design Week 2015.

 

Piazza Affari Milan at 5Vie Milan Design Week 2015 | Yellowtrace5Vie Milan Design Week 2015 | Yellowtrace

Left: Piazza Affari Milan. Right: Residence Litta on Corso Magenta.

 

TASCHEN First Milan Store by Marc Newson | YellowtraceTASCHEN First Milan Store by Marc Newson | Yellowtrace

TASCHEN opened it’s first Milan store during Milan Design Week 2015, designed by Marc Newson. The store is located on Via Meravigli 17.
Images courtesy of TASCHEN/ Mark Seelen.

 

Now in it’s second year on the Salone del Mobile itinerary, 5Vie Art + Design District is one of Milan’s oldest neighbourhoods, and a place where artisans, age-old craftspeople and young designers are setting up a creative hub. An ancient crossing of narrow, winding streets hosted a variety of exhibitions.

Max Lamb‘s “Exercise In Seating” took place at Garage Sanremo. This material explorations of 40 chairs, or chair-like objects, was displayed in a circle in a chronological order, with chairs constructed over ten years by the hot-right-now British designer. The first chair was created while Max was a student until today, displaying a huge variety in materials, processes and one-offs.


Seletti & Toilet Paper hosted a bumper car fun-park in front of Milan’s stock exchange on Piazza Affari (the one with The Finger statue). BDDW, which opened a gallery space last year on Via Santa Marta, showcased the best of American designers. Across the street, New York design studio Apparatus (previously here and here) presented a range of extraordinarily beautiful objects and lighting. Nicolas Bellavance-Lecompte and Jakub Zak of Oeuffice inaugurated their own showroom on the same street.

Residenze Litta, an alley of recently completed opulent homes, featured a series of shows throughout its newly renovated townhouses. Carrara Design Factory invited contemporary designers to re-imagine Italy’s famous marble. SECONDOME presented PADIGLIONEITALIA: “I’m not weird, I’m limited edition” – an alchemic cooperation between two collectives, showcasing 100% Italian designers and makers. SERVOMUTO, formed in 2007 by Alessandro Poli e Francesca De Giorgi “to manipulate lampshades” showcased a series of new lights including a beautiful fabric chandelier in collaboration with Dedar Milano. Casalinghe di Tokyo (Tokyo Housewives) presented STEREOTYPISM – a dinnerware collection with graphics designed by Lucio Bolognesi and Martina Merlini, celebrating the typical Italian gestures.

 


 


[Photography © Nick Hughes/ Yellowtrace & courtesy of The Press Office.]

 

About The Author

Dana Tomić Hughes
Founder & Editor
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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