Dowel Jones Interview | Yellowtrace

Interview: Dale Hardiman & Adam Lynch of Dowel Jones.

Dale Hardiman and Adam Lynch really 'get it' when it comes to communicating Dowel Jones as an overall brand and experience. They understand the power of 'brand personality', and the importance of investing in sharp art direction and slick...
Interview: Kelvin Ho AKIN | Yellowtrace

Interview: Sydney Architect Kelvin Ho of AKIN.

Today's interview takes out the award for being THE LONGEST EVER IN THE MAKING. And when I say longest, I mean it's taken over 6 f*#$&!g years to get us here. I know, it's disgraceful, and if it was anyone else I would've probably...
Milantrace 2017 Australian Designers at Milan Design Week 2017 | Yellowtrace

Australian Designers at Milan Design Week 2017.

This year in Milan we saw more young Australian designers than ever before. The exciting part was not only the fact we saw Australian designers, but rather - what they showcased was rather brilliant, making us all feel super proud. For...