• Zumbo Cafe in Melbourne by Elenberg Fraser.


    Posted on 13th January, by Dana Tomić Hughes in architecture, interior design. 3 Comments

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

     

    Project Address: 12-14 Claremont street, South Yarra, VIC Australia
    Client: Adriano Zumbo
    Design Team/ Elenberg Fraser: Callum Fraser, Thomas Orton, Kim Lai, Reade Dixon, Richard Pattison, Elizabeth White, Jansen Aui, Peter Scott, Emily Polidano, Toby Flaye, Michael Murdock, Jaime Sol, Sonali Peiris, Elizabeth Westworth, Yunwei Xu, Stella Lien, Alex Hopkins, Elke Howard, Harrison Wraight
    Design/ Documentation Timeframe: 40 Days
    Construction Timeframe: 7 Days
    Floor Area: 80 sqm

     

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

     

    Adriano Zumbo‘s first Melbourne patisserie needed to be something that stood out from the pack – and that’s where Elenberg Fraser came in. Taken on as their second annual ‘Graduate School’ program (see their first one here), a team of junior architects and designers were given free reign on the front of house fitout for the patisserie wunderkind. The brief was simple – stay true to the Zumbo brand and use a bit of pink. From here the design team took matters into their own hands. They expanded the response to include the graphic design for signage, lighting and custom-designed furniture, creating a delectable fantasy world with a slightly kinky twist – classic Zumbo and classic Elenberg Fraser.

     

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

     

    The results make Willy Wonka’s chocolate factory pale in comparison; the retail experience was revolutionised using a variety of new techniques and technologies. Entering the space, the eyes are drawn to the bright pink neon sign, which uses a specially designed typeface and illuminates the space with a candy-coloured glow. Amplifying the effect are the mirrored plastic wall panels, which give the feeling of infinite depth. These were vacuum-formed and metallised, and then treated with aluminium vapour to achieve the reflective finish.

     

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

     

    “We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger- than-life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone. Sit on these and let your imagination run wild – are they melted marshmallows or dripping ice-cream?” Elenberg Fraser

    An important element of Elenberg Fraser’s Graduate School program is hands-on construction experience and all the furniture was fabricated by the design team. This celebrated Melbourne practice runs their Graduate School because of their belief that the new generation has the power to reinvent the practice. Amen to that!

     

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

    Zumbo Cafe Melbourne by Elenberg Fraser | Yellowtrace

     

    Contractor: Brady IPS
    Building Surveyor: Gardner Group
    Vacuum Former: Castform Patterns & Plastics
    Vacuum Metallizing: Zeus Products
    Joinery: Art Stevens Cabinets
    Furniture: Anthony Camm Upholstery/ Alex Rains Furniture
    Stainless Steel Contractor: Designer Panel Systems
    Silicon: Dalchem
    Neon Lighting: Delta Neon
    Window Graphics: Tint Designs

     


    [Images courtesy of Elenberg Fraser. Photography by Peter Clarke.]

     





  • 3 Responses to “Zumbo Cafe in Melbourne by Elenberg Fraser.”

    1. LP says:

      Hmm…not sure about that custom-designed furniture! xx

    2. 2moiselles says:

      I am not really fan, but it’s a funny concept!!

    3. [...] With the furniture, they upcyled old pieces and gave them the once over with self-expanding foam and dipped them in pink and white silicone. Looks like one fun job! You can see the whole fit-out over at Yellowtrace. [...]



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