“We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it’s As Good As New.”


 

Well isn’t this just a little bit clever? You’re looking at a pop-up shop for a second hand Dutch furniture brand As Good As New. Located in one of Amsterdam’s super-cool fashion stores SPRMRKT (who’s owner clearly isn’t a fan of vowels), the project is a collaboration between advertising agency Gummo, Dutch studio i29 and Krimpex coating systems.

The concept behind the furniture is simple – second hand pieces found at flea markets and op shops are coated in industrial spray-on plastic. The homogenous layer of matte grey ties the whole collection together, despite the fact that all the pieces are wildly different – old-school computers, mannequins, ornaments, various furniture etc. Following the same principal to furniture, i29 have coated everything at the pop-up shop itself to create a unified sculptural image.

So simple and wild. I like it!

 


[Images courtesy of As Good As New.]

 



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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