• As Good As New pop-up shop by i29 // Amsterdam.


    Posted on 24th October, by Dana Tomić Hughes in installations, interior design, product design, set design + styling. No Comments


    “We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it’s As Good As New.”

     

    Well isn’t this just a little bit clever? You’re looking at a pop-up shop for a second hand Dutch furniture brand As Good As New. Located in one of Amsterdam’s super-cool fashion stores SPRMRKT (who’s owner clearly isn’t a fan of vowels), the project is a collaboration between advertising agency Gummo, Dutch studio i29 and Krimpex coating systems.

    The concept behind the furniture is simple - second hand pieces found at flea markets and op shops are coated in industrial spray-on plastic. The homogenous layer of matte grey ties the whole collection together, despite the fact that all the pieces are wildly different – old-school computers, mannequins, ornaments, various furniture etc. Following the same principal to furniture, i29 have coated everything at the pop-up shop itself to create a unified sculptural image.

    So simple and wild. I like it!

     


    [Images courtesy of As Good As New.]







  • From The Blog.

    Hey there good lookin'! Check out some of the recent posts from the blog. Proudly brought to you by Yellowtrace. Word.

    Arthur Arbesser Fashion Collection Shown at Architect Luca Cipelletti’s Milan Apartment.

    Austrian designer Arthur Arbesser took over the private home of architect Luca Cipelletti for the debut of his A/W 2014 collection during Milan Fashion...
    25hours Bikini Hotel by Studio Aisslinger // Berlin, Germany.

    In the heart of Berlin’s City West district, wildlife and city life coexist within the shadows of the 25hours Hotel. Part of the Bikini...
    Loft FOR by adn Architectures // Brussels, Belgium.

    Ahhh goodness. Are these images real or is this some artist's impression of a place where gravity doesn't exist? The slickness of the folded...