“We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Then it’s As Good As New.”


 

Well isn’t this just a little bit clever? You’re looking at a pop-up shop for a second hand Dutch furniture brand As Good As New. Located in one of Amsterdam’s super-cool fashion stores SPRMRKT (who’s owner clearly isn’t a fan of vowels), the project is a collaboration between advertising agency Gummo, Dutch studio i29 and Krimpex coating systems.

The concept behind the furniture is simple – second hand pieces found at flea markets and op shops are coated in industrial spray-on plastic. The homogenous layer of matte grey ties the whole collection together, despite the fact that all the pieces are wildly different – old-school computers, mannequins, ornaments, various furniture etc. Following the same principal to furniture, i29 have coated everything at the pop-up shop itself to create a unified sculptural image.

So simple and wild. I like it!

 


[Images courtesy of As Good As New.]

About The Author

Dana Tomić Hughes
Editor In Chief
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

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