Last December, I was approached by one of my all time favourite magazines, Elle Decor Italia, who were set to celebrate an impressive One Million Facebook Fans. They were taking this opportunity to discuss the spreading of design in the online communities for their upcoming issue. Yellowtrace was selected “amongst the most important influencers in the design online world” (their words), and I was asked to provide a comment for the print issue about the importance of social channels and digital media in today’s world. In addition, I did an online interview for elledecor.it in which we discuss the role of the web for the contemporary designers, and how “Yellowtrace has grown from a local blog to an award-winning international publication”. (ok, big breaths…)

I can safely say I almost lost feeling in my legs when I saw both interviews earlier this week, and saw my mug amongst the most important designers and design figures in the world who are regularly featured in Elle Decor Italia. Words cannot express how significant this recognition is for Yellowtrace, particularly as it comes from one of the world’s most respected magazine I personally hold so dear to my heart.

Running a site like Yellowtrace takes an extraordinary amount of work and dedication. It is a massive, relentless commitment, and recognition like this fuels Team Yellowtrace to continue to only get better. Thank you Laure Ghisellini & Elle Decor Italia for this incredible boost, and thank You, dearest Yellowtracers, for your ongoing support.

Love always,
Dana Tomic Hughes, aka Mama Yellowtrace xx

 

Download the full Elle Decor Italia print article here.
Read the interview on elledecor.it here.
See more Yellowtrace Press here.

 

[Images courtesy of Elle Decor Italia. Portrait of Dana Tomic Hughes by Nick Hughes.]

 

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About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

4 Responses

  1. David

    Damn proud! This magazine, your blog, it’s all incredible! thank you for your dedication and insight to awesomeness Dana! x

    Reply

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