Last December, I was approached by one of my all time favourite magazines, Elle Decor Italia, who were set to celebrate an impressive One Million Facebook Fans. They were taking this opportunity to discuss the spreading of design in the online communities for their upcoming issue. Yellowtrace was selected “amongst the most important influencers in the design online world” (their words), and I was asked to provide a comment for the print issue about the importance of social channels and digital media in today’s world. In addition, I did an online interview for in which we discuss the role of the web for the contemporary designers, and how Yellowtrace has grown from a local blog to an award-winning international publication”. (ok, big breaths…)

I can safely say I almost lost feeling in my legs when I saw both interviews earlier this week, and saw my mug amongst the most important designers and design figures in the world who are regularly featured in Elle Decor Italia. Words cannot express how significant this recognition is for Yellowtrace, particularly as it comes from one of the world’s most respected magazine I personally hold so dear to my heart.

Running a site like Yellowtrace takes an extraordinary amount of work and dedication. It is a massive, relentless commitment, and recognition like this fuels Team Yellowtrace to continue to only get better. Thank you Laure Ghisellini & Elle Decor Italia for this incredible boost, and thank You, dearest Yellowtracers, for your ongoing support.

Love always,
Dana Tomic Hughes, aka Mama Yellowtrace xx


Download the full Elle Decor Italia print article here.
Read the interview on here.
See more Yellowtrace Press here.


[Images courtesy of Elle Decor Italia. Portrait of Dana Tomic Hughes by Nick Hughes.]


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About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

4 Responses

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    Damn proud! This magazine, your blog, it’s all incredible! thank you for your dedication and insight to awesomeness Dana! x


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