“ENIGMA”: A Thrilling New Collection From Sancal Launched at Salone del Mobile 2017.

During the recent Salone del Mobile Milan, Sancal presented their Enigma Collection, showcasing five new products for home and contract environments. The Spanish brand’s enthralling scenography has been treated as a product in its own right – with the same degree of dedication and passion.

“ENIGMA is a mystery, a silent cry of protest, the hope of those of us that never lose our sense of humour. I believe that the careful mise-en-scenes of the products is the best way of freeing our creativity and concerns as well as being a good source of inspiration for architects and interior designers. But, above all, I wanted our stand at Isaloni to be rewarding for those visiting, a unique experience that provokes and stimulates the senses,” said Esther Castaño-López, Managing Director of Sancal.

As we stand before a geopolitical panorama that seems almost apocalyptic, Sancal defends humour as an antidote and a driving force for change with a new collection that is set against a sober and surreal scenography. Spanning two worlds, one real and the other imaginary, the Enigma Collection opens a door to another dimension. ENIGMA could be the hotel in the Shining or the house in Suspiria. Everything was laid out in geometric rooms down a long central passage.

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The architecture of the stand was influenced by the work of the Mexican architect Luis Barragán, both in terms of the use of colour and geometry to project large sculptural blocks. The French film, MonOncle by Jacques Tati has also influenced the stand. ENIGMA mirrors the movie’s paradox: the hilariously absurd nature of modern living is itself captivating. Fifty years after its release, this satirical reflection about the impact social context can have in our lives has helped to guide the firm’s art directors.

The colour palette reinforces the concept of the fourth dimension through the use of contrasting interior and exterior colours. The electric blue facade represents the strange parallel universe, while the dark tones in the interior characterise the real world. Just like one of Edward Hopper’s paintings, the window forms the principal architectural element. In each room we find disconcerting vistas of turbulent events that are wilder than the wildest fantasies of the voyeur in Alfred Hitchcock’s Rear Window. The artist Sammy Slabbinck is responsible for this dramatic effect. His bizarre collages, specially commissioned for the stand, were displayed as lenticular pictures to create two frame animations. The powerful and corrupt of the world’s elite depicted meeting their satirical comeuppance. Their complex nature contrasts with the simple geometry of the stand.

All of this provided the backdrop for the stars of the show, Sancal’s new product line-up from the likes of Note Design Studio, Jose Manuel Ferrero’s Estudihac, Nadadora, Mut, Ionna Vautrin, Rafa García and Juan Ibáñez. See more of Sancal’s Enigma collection right here.

This Yellowtrace Promotion is sponsored by Sancal. Please note that all our sponsored content is carefully curated to maintain utmost relevance to our readers.

[Images courtesy of Sancal.]