San Gregorio DOCET Highlights Milan Design Week 2015 | Yellowtrace

San Gregorio DOCET Highlights - Leclettico - Milan Design Week 2015 | Yellowtrace

San Gregorio DOCET Highlights - Leclettico - Milan Design Week 2015 | Yellowtrace
San Gregorio DOCET Highlights - Leclettico - Milan Design Week 2015 | Yellowtrace

“World of Wonder” at Leclettico. Photography © Nick Hughes/ Yellowtrace.

 

San Gregorio DOCET, also known as “Distretto ristretto” (the restricted district) returned for the second year during Milan Design Week 2015. The area was imagined and created by Claudio Loria, founder of Leclettico, with strong support by Wallpaper* magazine.

Situated around via San Gregorio, stretching from Porta Venezia to the Central Station, a selection of international brands and designers were invited to revitalise the area and exhibit in spaces that had been long abandoned. This year, Leclettico opened the doors to its eclectic universe with a World of Wonder exhibition that took the visitors on an emotional, and at time visually bonkers journey.

The district also hosted exhibitions by iconic brands such as Memphis and Gufram as well as established names including British designer Lee Broom, USM, SCP, Droog, AfghanMade, Dubai Design District, Wallpaper* Handmade, Emeco and Brand New World.

 

San Gregorio DOCET Highlights - Lee Broom The Department Store - Milan Design Week 2015 | Yellowtrace

San Gregorio DOCET Highlights - Lee Broom The Department Store - Milan Design Week 2015 | YellowtraceSan Gregorio DOCET Highlights - Lee Broom The Department Store - Milan Design Week 2015 | Yellowtrace

Lee Broom’s The Department Store. Photography © Nick Hughes/ Yellowtrace.

 

In what was the area highlight, Lee Broom transformed a street of defunct shops on Via Alfredo Cappellini to create ‘The Department Store’, his largest exhibition to date with the launch of over 20 new products. Encompassing furniture, lighting and accessories, the collection incorporated traditional manufacturing techniques in innovative ways to produce an original body of work, all of which were presented in a dramatic series of interconnected department store-inspired vignettes.

The Department Store invited the visitor on an immersive journey through a cinematic pastiche of a store across two floors; moving from scene to scene through the exhibition, with each environment representing a surreal take on 12 different departments – including The Perfumery, Ladies Accessories, Gents Fitting Room, Book Store and Haberdashery. Each department acted as a backdrop, finished in Lee Broom signature grey to accentuate the colours and materials of the new pieces.

 

AfghanMade - Milan Design Week 2015 | Milantrace2015AfghanMade - Milan Design Week 2015 | Milantrace2015

AfghanMade Left: Jaime Hayon for Nodus. Right: Christopher Farr Ocean Rug.

 

AfghanMade - Milan Design Week 2015 | Milantrace2015AfghanMade - Milan Design Week 2015 | Milantrace2015

AfghanMade Left: Scholten & Baijings for Amini Carpets. Right: Nanimarquina Hat Rug.

 

Wallpaper Handmade - Milan Design Week 2015 | Milantrace2015
Wallpaper Handmade, installation view.

 

Wallpaper Handmade - Milan Design Week 2015 | Milantrace2015
Wallpaper Handmade – ‘Tuju’ chef-Gardner tool kit. Ivan Ralston, Brunno Jahara and Rubens Simöes/Riva.

 

Wallpaper Handmade - Milan Design Week 2015 | Milantrace2015Wallpaper Handmade - Milan Design Week 2015 | Milantrace2015

Wallpaper Handmade. Left:‘Time to Think’ occasional table and chess game by Stéphane Parmentier and Hermès/ atelier Petit h. Right: ‘Grill Royal’ by Konstantin Grcic and Valcucine.

 

Wallpaper* teamed up with AfghanMade Carpets to showcase a new collection of handmade rugs from Afghanistan, including works by Scholten & Baijings, Junpei Tamaki, Christophe Pillet and Fredrikson Stallard. The exhibition, curated and designed by Wallpaper*, features contemporary pieces from eight rug companies: Christopher Farr, Amini Carpets, Nodus, Nanimarquina, Dandelion, Ignacio Larrain Alfombras and Wool & Silk Rugs. Through expert training, AfghanMade Carpets has brought contemporary designs to Afghanistan, challenging local craftsmen to reproduce lines, shapes and concepts completely new to them.

With an overarching topic “Eat me! Drink me! Tell me that you love me!” Wallpaper* Handmade exhibition was this year taken to new heights. Called on to celebrate gastronomy and the art of entertaining, some of the world’s finest creative minds, designers and manufacturing talents created a feast of mouthwatering marvels.

 

San Gregorio DOCET Highlights - Memphis Milano - Milan Design Week 2015 | YellowtraceSan Gregorio DOCET Highlights - Memphis Milano - Milan Design Week 2015 | Yellowtrace

Memphis Milano exhibition on Via San Gregorio. Photography © Nick Hughes/ Yellowtrace.

 

STUDIO APPETIT Brand New World, Milan Design Week 2015 | MILANTRACE2015Studio Drift Brand New World, Milan Design Week 2015 | MILANTRACE2015

Brand New World. Left: Studio Appetit – Things of Edible Beauty. Right: Studio Drift – Nola.

 

TOM STRALA Brand New World, Milan Design Week 2015 | MILANTRACE2015
Tom Strala / Brand New World.

 

REINIER BOSCH & CAROLINA WILCKE Brand New World, Milan Design Week 2015 | MILANTRACE2015
REINIER BOSCH & CAROLINA WILCKE / Brand New World.

 

BURO BELEN Brand New World, Milan Design Week 2015 | MILANTRACE2015
BURO BELEN / Brand New World.

 

Droog ConstructMe Hardware Milan Design Week 2015 | MILANTRACE2015
ConstructMe Hardware by Droog.

 

BRAND NEW WORLD (BNW), produced by Vesna and Jovan Jelovac, presented exiting design works in one of Milan’s most elegant showrooms – DUŠAN. BNW brought together key international studios who epitomise the new concept of Designers – Makers – Entrepreneurs, those who are rethinking the entire business and their creative model. The line-up included DANTE – GOODS AND BADS, STUDIO DRIFT, TOM STRALA, STUDIO APPETIT, ADRIEN ROVERO, BURO BELEN, REINIER BOSCH & CAROLINA WILCKE, and ILAN GARIBI FOR GAL GAON COLLECTION.

This year Droog presented their smallest exhibition ever, focusing on the tiniest parts of furniture and functional elements that are usually not noticeable and often invisible – the hardware. “Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative.” The collection of 210 hardware items was presented in its natural habitat, an ordinary hardware store.

 

 

 


[Installation photography © Nick Hughes/ Yellowtrace. All other images courtesy of Press Office.]

 

About The Author

Dana Tomić Hughes
Founder & Editor
Google+

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

2 Responses

  1. Out and About in San Gregorio DOCET // MILANTRACE2015 by Dana Tomic Hughes for YELLOWTRACE | BRAND NEW WORLD

    […] BRAND NEW WORLD (BNW), produced by Vesna and Jovan Jelovac, presented exiting design works in one of Milan’s most elegant showrooms – DUŠAN. BNW brought together key international studios who epitomise the new concept of Designers – Makers – Entrepreneurs, those who are rethinking the entire business and their creative model. The line-up included DANTE – GOODS AND BADS, STUDIO DRIFT, TOM STRALA, STUDIO APPETIT, ADRIEN ROVERO, BURO BELEN, REINIER BOSCH & CAROLINA WILCKE, and ILAN GARIBI FOR GAL GAON COLLECTION.Read original text on YELLOWTRACE. […]

    Reply
  2. OUT AND ABOUT IN SAN GREGORIO DOCET // MILANTRACE2015 by DANA TOMIC HUGHES FOR YELLOWTRACE » Re-BDW

    […] San Gregorio DOCET, also known as “Distretto ristretto” (the restricted district) returned for the second year during Milan Design Week 2015. The area was imagined and created by Claudio Loria, founder of Leclettico, with strong support by Wallpaper* magazine. Situated around via San Gregorio, stretching from Porta Venezia to the Central Station, a selection of international brands and designers were invited to revitalise the area and exhibit in spaces that had been long abandoned. This year, Leclettico opened the doors to its eclectic universe with a World of Wonder exhibition that took the visitors on an emotional, and at time visually bonkers journey. The district also hosted exhibitions by iconic brands such as Memphis and Gufram as well as established names including British designer Lee Broom, USM, SCP, Droog, AfghanMade, Dubai Design District, Wallpaper* Handmade, Emeco and Brand New World. Brand New World. Left: Studio Appetit – Things of Edible Beauty. Right: Studio Drift – Nola.   Tom Strala / Brand New World.   REINIER BOSCH & CAROLINA WILCKE / Brand New World.   BURO BELEN / Brand New World.   BRAND NEW WORLD (BNW), produced by Vesna and Jovan Jelovac, presented exiting design works in one of Milan’s most elegant showrooms – DUŠAN. BNW brought together key international studios who epitomise the new concept of Designers – Makers – Entrepreneurs, those who are rethinking the entire business and their creative model. The line-up included DANTE – GOODS AND BADS, STUDIO DRIFT, TOM STRALA, STUDIO APPETIT, ADRIEN ROVERO, BURO BELEN, REINIER BOSCH & CAROLINA WILCKE, and ILAN GARIBI FOR GAL GAON COLLECTION.   Read the original text on Yellowtrace. […]

    Reply

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