When Design Hits All the Senses: Nike x Jacquemus Pop-Up at Paris Fashion Week.

For Paris Fashion Week, Random Studio turned Nike’s Le Marais store into a time machine—transporting visitors straight back to the 1970s when Nike’s Moon Shoe first dropped. The pop-up celebrates the shoe’s revival, blending vintage gym culture with the refined elegance of a ballet studio, a nod to Jacquemus’ fresh take on the classic design.

Stepping inside felt like walking onto a film set. The two new colourways sat within a world of soft neutrals, worn wood, and aged leather. In the windows, shoes hung like they would’ve in a gym changing room—a simple detail that set the scene before visitors even walked through the door.

The interior was packed with vintage props: pommel horses, kettlebells, ballet shoes, and weathered wooden crates that doubled as display plinths. A large mirror with a ballet bar, framed by translucent curtains, invited people to try on the shoes themselves—a direct reference to Jacquemus’ elegant reinterpretation.

Random Studio Amsterdam Office Designed by X+L.

When it comes to super cool workplace interiors, it seriously doesn't get much better than this. This is the sort of project that makes me get all hot and sweaty under my lady collar, with impure thoughts running through my brain.

But Random Studio didn’t stop at the visual. They created a full sensory experience with custom sound and scent. The soundtrack flowed between classical ballet music and 70s hits, while a specially made fragrance filled the space with notes of waxed wooden floors and aged leather. It’s these layers that make the experience stick—you’re not just looking at history, you’re breathing it in.

The 80-square-metre space shows how good design can connect past and present without feeling gimmicky. Instead of generic nostalgia, Random Studio used specific materials and sensory details to honour the Moon Shoe’s athletic roots while giving space for Jacquemus’ fashion-forward vision.

Running throughout Paris Fashion Week and developed with EOTNA, the pop-up proved that when you nail the details—from what you see to what you hear and smell—you create something people actually remember.

Sonia Rykiel Pop up in Paris by Uchronia.

Working alongside creative director Léa Sebban, Uchronia reinvented the French icon’s codes, more than fifty years after the opening of its first boutique in St-Germain-des-Prés in May 1968.

[Images courtesy of Random Studio.]