Cook.

Cleaner.

Dogwalker.

Gardener.

Handyman.

 

I am madly in love with these whimsical images by California-based fashion writer & photo stylist / photographer, Heidi Lender. Titled “She Can Leap Tall Buildings“, this clever series is a nod to all super-mums and superwomen of the world. Heidi poses wearing a black wig sporting an occasional prop, representing different roles mums take on.

 

Laundress.

Lover.

Mother.

Organiser.

“I was in seventh grade in the 1970s when my mother went back to work. It was a traumatic event in my tween lifetime, returning from school to an empty house, my best friend suddenly absent with a plateful of priorities other than me. Mom played the roles of wife, mother, daughter, income-earner, independent-thinker, hostess, dinner-maker, family accountant, homework tutor and household organizer without a bat of her mascara’d eyelashes.”- Heidi Lender 

Photographer.

Provider.

Travel Planner.

Yogi.

“As I move through my own grown-up life with a mountain of responsibilities, I humbly nod to all the superwomen of the world, especially my mother, who amazingly do it all.” – Heidi Lender 

Such a brilliant project, no? Which one is your favourite? I love them all, but find handyman to be the most hilarious of all. Extreme love!

[Images via Heidi Lender.]



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

2 Responses

  1. lisa :: the red thread

    Love them! My fave is the Cleaner, just because I like the image itself best. But I agree, Handyman is pretty funny.

    It was lovely to meet you tonight at vivid!

    Reply

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