Knitted Backdrop at The Finders Keepers. Reef Knot installed a 42sqm knitted backdrop for the music stage as well as some column-cosies. Creative direction, fabrication & production by Michelle McCosker & Alasdair Nicol.


Knitted Installation at Good Vibrations Festival. Creative direction & production by Michelle McCosker & Alasdair Nicol. Collaborating artists: Jamie Gerlach, Kirsten McCosker, Laura Pike and Jade Waskiewisch. Commissioned by Sandy Grice. {Hmmm – Husband and I went to GV this year, but we didn’t see this. Dammit!}


Event Design for the City of Sydney New Year’s Eve Celebrations 2009 by Pip Runciman.


Earlier this week I received an e-mail from the lovely Pip Jamieson {you can see my interview with Pip right here}, who was super excited about the official launch of Creative Sydney 10×10 Project – and rightfully so!  10×10 is a brilliant on-line project organised by Creative Sydney in partnership with The Loop, where ten Sydney industry icons selected their top ten Sydney-based emerging creative businesses or practitioners. And let me tell you – the talent on show is INCREDIBLE!

The curators of the 10×10 Project are Liane Rossler, Margaret Pomeranz, Ross Dawson, Sixty40, Rob Hirst, Chris Bosse, Rhoda RobertsHeidi Middleton and Sarah Jane-Clark (Sass&Bide), Lee Lewis and Rebecca Carrasco. Phew. What a line up, eh?

It is so brilliant to see these established and highly respected professionals embracing and acknowledging younger emerging creatives. In addition to promoting the work of outstanding talent, the 10×10 Project offers business support and professional development programs in association with Creative Industries Innovation Centre. Sounds pretty awesome to me!

On that note, have a tops weekend everyone. And there will be no blog post on Monday as we are having a long weekend here. Hooray!

x dana

Fuzzy’s Parklife 2010 poster by Benja Harney, who is an incredibly talented self-taught paper engineer.


A spread of paper sculpture and sets created for Australian Travel & Leisure Magazine Christmas gift guide 2008. Also by Benja Harney.


Animist Exodus 2009, Solo exhibition at Anita Traverso gallery in Melbourne, by Adam Laerkesen.


Bungan Beach Project, Residential Interior Design by Les Inteuriers.


Fashion Design by the acclaimed and playful label Romance Was Born.


Costume for the Sydney Dance Company’s “Are we that we are” by the insanely talented Jordan Askill.


If there’s one thing I’ve learnt – Creative & Art Direction, Design & Creative by Republic of Everyone.


Wood Owl – neither a painting nor a sculpture, apparently. Whatever it is, it’s very beautiful art by Joshua Yeldham.

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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