Akin Atelier Camilla And Marc Armadale Retail Interiors Photo Sean Fennessy Yellowtrace 08

Akin Atelier Camilla And Marc Armadale Retail Interiors Photo Sean Fennessy Yellowtrace 06

Akin Atelier Camilla And Marc Armadale Retail Interiors Photo Sean Fennessy Yellowtrace 03

 

Occupying the ground floor of a heritage terrace on Armadale’s High Street, Akin Atelier’s latest boutique for Camilla and Marc conveys a residential, European feel through the architectural qualities presented by the site and the tactile material composition of the interior scheme.

Comprising four sequential rooms, the rectilinear floor plan is divided by low-lying steps and travertine architraves. Each space conveys subtle shifts in materiality, while visually aligning with Camilla and Marc retail vernacular.

The front room offers a sense of arrival with two-tone travertine checkerboard floors, travertine skirting and two-tone custom colour marmorino render walls. Custom hanging rails trace the walls, and a one-off Pearl Wave Onyx-clad counter anchors the space and extends into the second room.

 

Akin Atelier Camilla And Marc Armadale Retail Interiors Photo Sean Fennessy Yellowtrace 01

Akin Atelier Camilla And Marc Armadale Melbourne Fashion Retail Interiors Photo Sean Fennessy Yellowtrace 10

Akin Atelier Camilla And Marc Armadale Melbourne Fashion Retail Interiors Photo Sean Fennessy Yellowtrace 09

 

The second and third rooms are defined by custom grey oiled European oak floorboards laid in a herringbone pattern with continuous travertine skirting – tying in with the front room. A pair of large rectangular windows, newly introduced to the space, allow light into the mid-point of the long and lean site ensuring the availability of natural light throughout the day.

The second room offers a fitting room wrapped in Kvdarat / Raf Simons Helia Boucle in a pumpkin shade, cleverly tucked into a nook adjacent to the balustrade. Hanging rails continue, following the curve of the marmorino plasterwall, with an integrated travertine plinth designed to serve as a curated accessories display.

 

 

Sited to the rear of the store is an intimate space composed of three fitting rooms and integrated custom display shelving all seamlessly finished in marmorino, sitting area with Grazia & Co’s Reeno Lounge Chair, and a tea-service alcove. This final zone is celebrated with new double-height volume punctured with a skylight, and two new oversized windows allowing access to natural light and greenery from the rear courtyard by Myles Baldwin Design.

Camilla and Marc Armadale is the eighth store designed with Akin Atelier following the James Street, Bondi, Claremont, Mosman, Melbourne Emporium, Five Ways Paddington, and The Strand Arcade stores.

 

Related: Camilla and Marc Bondi Junction Flagship by Akin Atelier.

 

Akin Atelier Camilla And Marc Armadale Melbourne Fashion Retail Interiors Photo Sean Fennessy Yellowtrace 05

 


[Images courtesy of Akin Atelier. Photography by Sean Fennessy.]

 

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