The genius of Dutch design studio Ina & Matt strikes again (I previously blogged about their work here) – this time in the form of a concept hotel in Amsterdam called Hotel The Exchange. Conceived and presented more like an art installation rather than a conventional interior, this hotel has rooms which are dressed like models on a catwalk. Engaged by Lloyd Hotel & Cultural Embassy (see previous blog post), Ina & Matt collaborated with students from AMFI – Amsterdam Fashion Institute to deliver the project. Man, imagine how trilling it would have been for AMFI students to work on this. So exciting!

Isn’t it a lovely, fresh and fun idea to create a hotel at the intersection of architecture, interiors, art installation and fashion, where you can sleep in high fashion and wake up in style? Above pictures are a little sneak peek into the interiors, and below are some images of concepts, work in progress and graphics. Wonderful stuff!

 

Preview of Hotel The Exchange.

 

Concept drawings and mock-ups.

 

Details of embroidered room numbers. I think I’ve just DIED!!!

 

Exclusive Mosa tiles developed especially for the hotel.

 

Communication, graphics + packaging design. Extreme love!

 

[Images via April and May, emma’s blog, Ina & Matt.]



About The Author

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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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