Pens & Needles // CUSTHOM vs David Longshaw, detail.

David Longshaw // Maude & Arthur – The Big Debate (detail). Digital embroidery.
100% polyester thread onto GFSmith Colorplan Bright White 250gsm. 584 x 410 mm.

 

Pens & Needles // CUSTHOM vs Giedre Domzaite, detail.

Giedre Domzaite // Stripy Day  (detail). Digital embroidery.
100% polyester thread onto GFSmith Colorplan Bright White 250gsm. 584 x 410 mm.

 

My love of embroidery is well documented on this blog (if you are a recent comer and feel like digging through old posts, I suggest this epic post as a good place to start.)  Alas, we are here to talk about something new today – Pens & Needles to be exact.

 

Pens & Needles // CUSTHOM vs Paul Blow.

Paul Blow // Hunter Hunted. Digital embroidery.
100% polyester thread onto GFSmith Colorplan Bright White 250gsm. 584 x 410 mm.

 

Pens & Needles // CUSTHOM vs Hawaii Design.

Hawaii Design // DB London 12. Digital embroidery.
100% polyester thread onto GFSmith Colorplan Bright White 250gsm. 584 x 410 mm.

 

Pens & Needles // CUSTHOM vs Andre Beato.
André Beato // Stripes. Digital embroidery.
100% polyester thread onto GFSmith Colorplan Azure Blue 250gsm. 584 x 410 mm.

 

Pens & Needles // CUSTHOM vs Timothy Andrews.

Timothy James Andrews // Squiggle. Digital embroidery.
100% polyester thread onto GFSmith Colorplan Azure Blue 250gsm. 420 x 297 mm.

 

Clever and talented London-based design studio CUSTHOM recently curated a super beautiful exhibition of tactile posters that explores “the use of digital embroidery as a unique and expressive form of drawing”. A selected group of twelve designers each submitted an artworks which CUSTHOM manipulated through stitch or mechanical drawing, using a ‘hacked’ digital embroidery machine. The result is a perfect marriage between technology and art, and one of the most beautiful and progressive examples of computer-aided works I’ve seen.

Check out the rest of the pieces in the gallery below. The pieces are also for sale in the Pens & Needles online shop.

[Images courtesy of Pens & Needles.]



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

One Response

Leave a Reply

Your email address will not be published.