Yellowtrace 4th Birthday Giveaway!


Dearest Yellowtracers,

Can you believe we’ve been friends for almost 4 years now? True story! This blog turns 4 on December 1st. It’s strange because I feel like we’ve been together for so much longer than that. Once again, I would like to thank each and every one of you, from the bottom of my heart, for spending a part of your day with Yellowtrace – for your time, the trust you place in us, for coming back to visit us – sometimes on your own, sometimes with your friends and loved ones… You have all been instrumental in the success of our little online space. Yellowtrace would be nothing without your support, and because of this I will always be grateful. I promise to continue to do everything I can to reward you with the very best content I can find; I shall attempt to nourish your hearts, your minds and your spirits with the greatest concepts and ideas, provide you with a valuable design resource and burst your retinas with the awesomest projects and design content on the planet. You know, no biggie, just a little side project… Ha!

2013 has been another large year for Team Yellowtrace. I have to be honest, there have been plenty of tough times – those bastards are always around – but our energy, love and enthusiasm for this blog, for you guys, and for our design projects is stronger than ever. This year we travelled to Milan for Salone del Mobile where we were lucky to meet with Moooi founders Casper Vissers & Marcel Wanders; we completed a number of awesome design projects (some of which I’ve shared with you previously – here , here and here); we reached One Thousands Published Posts; moved our business from home and into our fist grown up studio space (and loving it); the same week we won Best Design Publication – Online at Sydney Design Awards 2013; we were fortunate to spend a day with Patricia Urquiola recently, attending her design masterclass and bringing you this very special interview; we were also very lucky to receive a bunch of fantastic press throughout the year; and are currently in the process of expanding our little team, and stuff… Phew!

Which brings me to my next point. In our continued commitment to develop this site, I hope you will take a moment to complete our 2013 Reader Survey. In return, I will shower you with love and affection (lucky you), which may of may not include countless virtual bum-taps and high fives. But more importantly, completing the survey will give you the chance to win some awesome prizes. Given it is our (almost) 4th birthday, we’ve curated a prize pool around one of my all time favourite design trends – Thin Black Lines. Hooray! We’ve partnered with 7 of our valued friends and sponsors who are generously offering you the chance to win fantastic prizes valued at $4,500. I know – shut up! Let’s have a closer look at the super cool stuff that’s up for grabs, k?

Enter the Yellowtrace 4th Birthday “Thin Black Lines” Giveaway Now. 


Yellowtrace 4th Birthday 'Thin Black Lines' Giveaway!


01 // Water Buffalo Trophy Head by Gaurav Nanda, courtesy of Own World. RRP $242.

Trophy heads made from metal, not animals. Designer Gaura Nanda has created organic digital versions of our native counterparts in a mathematical, engineered form. The shapes may look simple but in actuality they are created with bends and angles that are complex formulas. Perfect objects to decorate your home with a little humor, or if you like, use them as a hook.

02 // Clip Coat Stand by Nendo for Discipline, courtesy of Stylecraft. RRP $1,400.

Characterised by the clean lines associated with Japanese design, the Clip coat stand has been designed by Nendo for one of Stylecraft’s latest brand additions, Discipline. Featuring a unique interlocking frame that is manufactured from laser cut iron plate, the coat stand is finished to a choice of powdercoat colours including black, white and grey. When not being used for coat storage, the Clip coat stand offers an attractive statement in both commercial and domestic environments.

03 // Eames® Hang-It-All, Black Finish, courtesy of Living Edge. RRP $250.

In the mid-1940s, Charles and Ray Eames began designing toys and furniture for children, including moulded plywood animals, colorful building blocks and whimsical masks.’ We have to take pleasure seriously,” said Charles Eames, and the Hang-It-All is an example of this mantra. Originally made for Tigrett Enterprises’ Playhouse Division, Herman Miller reissued it in 1994. Made with a sturdy steel frame and solid wood balls, in new all black finish. This original is an authentic, fully licensed product of Herman Miller. Eames is a licensed trademark of Herman Miller.

04 // Chou Small Table Light (blue) from LZF, courtesy of Ke-Zu. RRP $1,069.20.

Inspired by the film “The World of Susie Wong”, designers Yonoh studio plunge us into the cinematic aroma of Hong Kong with the Chou series. An object that decorate any room with tales from the Far East. Yonoh is a multidisciplinary creative studio set up by Clara del Portillo and Alex Selma in 2006. Simplicity, innovation and originality, without extravagance, is the backbone to their design philosophy studying each small detail minutely in each of their projects. Please note the lamp shown in the collage is large size – the winner will take home a smaller lamp – see more here.

05 // Kubus 4, (black) By Lassen, Copenhagen (incl 16 By Lassen candles), courtesy of Fred. RRP $267.20.

With a sharp sense of contemporary functionalist style, Mogens Lassen designed the iconic Kubus candleholder in 1962, a piece once reserved solely for family and close architect colleagues. The Kubus is still crafted in Denmark, and among architects and design connoisseurs it has achieved the status of a modern international design icon.

06 // New Perspective Artwork (unframed), courtesy of I Need Nice Things. RRP $210.

New Perspective employs restraint for maximum impact. It’s as much about what’s not there, as what’s there. Repetitive patterns disappear only to re-appear; and graphic and geometric lines and shapes give rise to a three-dimensional perspective on a two-dimensional surface. The result? A sophisticated stereoscopic art series that will complement any space. Artwork size is 900mm x 900mm.

07 // New York Rug (B&W) from Saffron Collection, courtesy of Designer Rugs. RRP $990.

New York ‘Black and White’ rug from Saffron collection is designed in Australia and hand tufted in New Zealand wool blend. The rug is suitable for residential and light commercial applications. Designs can be custom made to any colour or size you desire, including hall runners and circular rugs. Rug size is 160cm x 230cm.


Enter the Yellowtrace 4th Birthday “Thin Black Lines” Giveaway Now.

A huge thank you to our dearest friends and sponsors for offering these wonderful prizes, and for being so accommodating with my very specific requests – all in the name of design, huh? Please show them your support by visiting their websites and having a lil looksie around the place. Your support for those who support us is absolutely invaluable to us, so thank you again.

You have between today and December 20th to enter the giveaway. The winners will be announced in January 2014. Please refer our full terms & conditions page for everything you need to know. Thank you again and best of luck!

Love always,
Mama Yellowtrace xx

[Top image of “Scattered Crowd” installation by William Forsythe. Graphic overlay by Yellowtrace.]


About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

4 Responses

  1. SP

    Congratulations Dana and team Yellowtrace. Such an achievement to stay alive for 4 years and only keep getting better… Cracking giveaway too – fingers crossed!


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