A few of the readers have asked me about the significance of the name “Yellowtrace” and where it came from, so I thought it would be worthwhile writing a little post about it.

Yellowtrace is a soft tone transparent sketch paper ideal for overlaying, concept drawings and sketches, preliminary layouts and studies for final renderings. The paper responds beautifully to ink, charcoal, chalk or felt-tip pens and markers and it is commonly used by designers, architects, engineers, illustrators and the like. I go through kilometers of yellowtrace when starting any project – it is where most of my ideas and concepts are born before they are developed into final designs and built forms. So you see, Husband and I thought it was a very fitting name to choose for a design practice and a design blog.

Everything begins as an idea, and all ideas, irrespective of their size or complexity, are created and developed on Yellowtrace…

Apart from being an invaluable design tool, yellowtrace has many other unofficial uses. I quite like to use it as wrapping paper as per Exhibit A. It’s a perfect shade of yellow – just add fun stickers…

…and some ribbon…

… and voila!

x dana

[All images © yellowtrace.]

About The Author

Founder & Editor

Dana is an award-winning interior designer and the founder and editor of Yellowtrace. With an unhealthy passion for design, she commits to an abnormal amount of daily design research. Regular travel and attendance at premier events enable Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

4 Responses

  1. James Bailey

    OMG, I love this. As I was reading I thought, “This could also be used as some sort of wrapping or flame for a gift bag”, and there it was – you had said it! The stickers just took the presentation to a whole-nother-level! = D

    Amazing! <3


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