At Viabizzuno’s Milan Laboratory, Light Becomes Architecture’s Essential Partner.

Viabizzuno’s showroom entrance on Via San Marco 7. Photo © Viabizzuno.

Viabizzuno Milano office area. Photo © Viabizzuno.

Viabizzuno’s outdoor area has been reconceptualised as a public square for Milan’s citizens, together with landscape architect Enrico Di Chiacchio. Photo © Viabizzuno.

Aura, a new pendant designed by Snøhetta. Photo © Viabizzuno.

Inside Viabizzuno’s Milan showroom. Photo © Viabizzuno.

Italian lighting maestro Viabizzuno unveiled its reimagined light laboratory in Milan for Design Week 2025, transforming its space on Via San Marco into a genuine crossroad of international design connections. The project represents a significant evolution for the leading Italian lighting company, which was established in 1994 and is now operating in over 50 countries.

The renovated space features brushed concrete flooring that conceals cables and electrical components through aiuopiedi and ticablo modular systems. The outdoor area has been reconceptualised as a public square for Milan’s citizens. Landscape architect Enrico Di Chiacchio has integrated parrotia persica trees and blue ombrella structures into the design, creating a dialogue between the brand’s commercial space and urban context.

Inside, the laboratory showcases several significant lighting innovations that deserve focused attention.

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The Cinematic Beauty of Viabizzuno’s Coppibartali Light.

We filmed the unboxing and the installation of Viabizzuno's Coppibartali 72 sospensione — a spectacular light designed in 2018 by Viabizzuno's founder, Mario Nanni.

Detail of Oltre with onyx & pink marble, designed by Dorte Mandrup. Photo © Viabizzuno.

Oltre with onyx. Photo © Fabio Gambina.

Aura by Snøhetta. Photo © Fabio Gambina.

Aura detail. Photo © Fabio Gambina.

The Oltre chandelier designed by Dorte Mandrup is the collection’s standout. Mandrup, an internationally recognised architect, explains her approach: “When we design spaces, we always work with both daylight and artificial light in relation to a defined surface. Light and materiality are deeply interconnected.” The chandelier features a thin aluminium plate that creates a visual illusion of floating onyx stones. When illuminated, light diffuses through the translucent stone surface, accentuating the natural veining patterns, creating both tactile and visual effects.

The Aura fixture, developed by Snøhetta, represents another significant advancement. Constructed from highly efficient polymethylmethacrylate, this piece generates a vortex of light that integrates seamlessly with various architectural environments. Marius Myking, director of product design at Snøhetta, articulates their philosophy: “Rather than designing a fixture to hold light, we set out to design light itself.” This approach exemplifies how lighting design continues to evolve beyond traditional constraints.

Lenticchia 750 pendant by Peter Zumthor. Photo © Viabizzuno.

Alba with designer Stefano Belingardi. Photo © Viabizzuno.

Alba pendant. Photo © Viabizzuno.

Teca. Photo © Viabizzuno.

Viabizzuno Milano entrance from Via Solferino 18. Photo © Viabizzuno.

Alba, designed by Stefano Belingardi, provides a technically advanced solution available in bi-emission and tunable white versions. The fixture closes the composition with the warm light of its bronze louvre, combining aesthetic refinement with practical functionality.

The Lenticchia fixture presents another impressive technical achievement with its 750 mm diameter and 12,000 lumen output. Designed by Pritzker Prize winner Peter Zumthor, the piece demonstrates how high performance can be achieved within minimalist design parameters.

Viabizzuno’s approach combines craftsmanship with technological innovation. Headquartered in Bentivoglio near Bologna, the company operates 12 light laboratories in major design capitals and maintains a sales network across more than 50 countries. Available in Australia exclusively through VBO Australia.

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[Images courtesy of VBO Australia.]