Halleroed Usm Shanghai Showroom Photo Jonathan Leijonhufvud Yellowtrace

Take a Showroom and Make it a Home: USM Shanghai by Halleroed.

It’s safe to say everyone is very familiar with IKEA’s super clever business model of aspirational home displays. Well the Swedes have done it again, and this time it’s a serious step up from IKEA. For USM’s private showroom in...