Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 08 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 18 Opt80Mimi. Photography: Conrad Brown.

 

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 04 Opt80Olia. Photography: Conrad Brown.

 

Yellowtrace Ste Marie Va Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 01 Opt80Va!. Photography: Conrad Brown.

 

Canada’s Edmonton got a new hospitality hero, and it’s not what you’d expect. Ste Marie dropped their signature design bomb at Citizen on Jasper—three venues that flow together like a perfectly paced movie. Va!, Olia, and Mimi are restaurants sitting next to each other, pitches as a complete experience that shifts with your day.

Chef Daniel Costa teamed up with Craig Stanghetta from Ste Marie to create 7,000 square metres of pure hospitality magic. Instead of building separate spaces, they’ve designed what feels like one continuous story that changes as the hours tick by.

 

Va!: Your Morning Italian Fix

Va! gets its name from the Italian word “go”, which pretty much sums up the vibe. Think Roman café meets Edmonton energy. Stainless steel, walnut timber, and those classic green-and-white tiles create a space that’s both tough and warm. The shelving shows off vinyl records next to Italian pantry goods, while custom collages featuring Daniel’s photography add personal touches that matter.

Whether you’re grabbing coffee before work, flipping through records, or meeting mates to start the day, Va! is built for how people move through their mornings.

 

Yellowtrace Ste Marie Va Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 05 Opt80

 

Yellowtrace Ste Marie Va Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 02 Opt80

 

Yellowtrace Ste Marie Va Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 03 Opt80

Yellowtrace Ste Marie Va Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 04 Opt80Va!. Photography: Conrad Brown.

 

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 01 Opt80

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 10 Opt80

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 05 Opt80

 

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 03 Opt80Olia. Photography: Conrad Brown.

 

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 12 Opt80

Yellowtrace Ste Marie Olia Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 11 Opt80

Olia: Where Evening Gets Interesting

When the sun starts setting, Olia takes over. Portuguese walnut tables, soft ecru leather benches, and creamy marble surfaces create the perfect spot for longer conversations. The fluted glass bar glows like something out of a film, while those oversized pendant lights shift the mood from bright daylight to warm amber as night falls.

This is where you come to linger over seasonal Italian dishes and talk to your dinner companions. The lighting design alone deserves applause—it moves with the evening without you even noticing.

 

Mimi: Late-Night Cinema Vibes

Mimi brings the drama for after-dark adventures. Deep browns, glossy reds, and amber tones set the scene, while Rosso Rubino marble and chrome details catch the low light. Those burnt orange velvet sofas scream 1960s luxury, and the burled walnut panels create perfect mood lighting.

The space comes alive when Daniel steps behind the decks (yes, the chef’s also a DJ), filling the room with vintage soul and deep disco through a seriously good sound system. It’s part lounge, part performance space, part late-night hangout—exactly what the local cultural scene needed.

 

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 05 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 11 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 17 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 04 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 14 Opt80

 

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 01 Opt80

 

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 16 Opt80

 

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 10 Opt80

Yellowtrace Ste Marie Mimi Citizen On Jasper Edmonton Hospitality Design Photo Conrad Brown 15 Opt80Mimi. Photography: Conrad Brown.

The Big Picture

“We set out to design not just three distinct venues, but a rhythm of experiences that move with the day,” Craig explains. “It’s hospitality imagined as part of everyday life—fluid, cinematic, and quietly integrated into the fabric of the city.”

That vision shows in every detail. Residents can slip in through private entrances, while street-facing doors welcome the public. Each material choice—from Portuguese timber to Italian marble—creates distinct moods while keeping everything connected.

Instead of rigid restaurant rules, these three spaces bend with how people live. Edmonton might not be where you’d expect cutting-edge hospitality design, but Citizen on Jasper proves that great ideas can thrive anywhere when smart people collaborate with a clear vision.

 

 

 


[Images courtesy of Ste Marie. Photography by Conrad Brown.]

 

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