I ache for this super gorgeous and fun room called Sleeping in a Ballgown. J’adore!

The Forest Room is reminiscent of Narnia.

Unlike a typical hotel lobby, Maison Moschino’s is full to the brim with personality and humour.


The fashion house Moschino has always embraced humour. Some of their previous collections have included T-shirts sporting TVs with the words “Channel No 5” and cashmere jackets embroidered with “Rich Bitch”. So it comes as no surprise that their recent hotel project, Maison Moschino, is just as quirky and fun.

The hotel is located in the old neoclassical railway station on Viale Monte Grappa, 12 in Milan. The creative direction was led by Rossella Jardini and Moschino’s creative team. The exterior facades were restructured to be faithful to the original structure, while the interior was completely interpreted in the Moschino style. Divided into four floors, the 65 rooms and junior suites are all different. The common thread connecting the rooms is a fairy tale theme because “to sleep is perchance to dream, and dreams are fairy tales that we are allowed to experience first hand, the fables of a fantasy world that we have created“.

The hotel interior reflects Moschino’s distinctive style where the ordinary world is painted with a brush of surrealism.


The Sleeping in a Ballgown & The Zzzzzzzz Room.

Alice in Wonderland Room (the giant tea cup table is just awesome!} & Models in the lobby after the Moschino Cheap and Chic AW10 show.

{top images via Maison Moschino, bottom images times online.}

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

4 Responses

  1. Avatar
    Vicki M

    What a fun hotel – nice to see a high end hotel with humour – love to stay in the ball gown or zzz room.

  2. hlin

    […] Concrete Buckle by Sruli Recht Jean Nouvel to design Serpentine Gallery Pavilion …yellowtrace blog Maison Moschino Design Hotel in Milan.:Posted by yellowtrace on March 24, 2010 at 6:00 am. I ache for this super gorgeous and … Photo: […]


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