Exploring Tokyo Moments in COS 2015 Campaign Shot by Kato Junpei.

Oh man, I just love this campaign shot by Yokahom-born freelance fashion photographer Kato Junpei for Swedish clothing brand COS. It is the perfect mix of Scandinavian & Japanese aesthetic – possibly the most amazing combination there is (remember this library?)

Items of clothing and accessories casually drape over walls in a blink-and-you’ll-miss-em camouflage style, capturing a series of little moments around Tokyo. So understated, and quite brave, but so freaking clever. I adore COS’s ability to continually smash it out of the ballpark with their authentic approach to photography and branding through intelligent partnerships and clever design collaborations. Respect.

[Images courtesy of COS.]