Video // Two Swedish Chicks Develop Invisible Bike Helmet.

Click here to watch the embedded video.

Anna Haupt and Terese Alstin are Swedish product designers who took on a giant challenge as their graduation project – developing an invisible bike helmet. True story! It took seven years of relentless research and an extraordinary commitment to their cause to create one seriously revolutionary product – the Hövding helmet. It’s difficult to describe how the helmet works without ruining the surprise. I urge you to watch the short video by documentary filmmaker Fredrik Gertten which will change the way you think about bike helmets once and for all.

Guys, this a game changer. Do you know what this means? No more shit bike hair – hooray!

[Video directed by Fredrik Gertten, produced by WG Film with the support of The Swedish Film Institute.]