Photo by Claudio Sabastino. Photo by Serena Eller. Photo by Serena Eller. Photo by Serena Eller. Photo by Serena Eller. Photo by Serena Eller. The building of G-Rough, like the ancient city of Rome it resides in, has seen a lot of the history. Built in the 1600s and renovated in the late 1800s, its architecture showcases the typical Roman bourgeois style of the 17th century. The façade even has an original Latin inscription, “SATIS AMPLA QVAE SECVRITATE RIDEAT”, meaning big enough to give a feeling of security.Emanuele Garosci and Gabriele Salini, authentic ninth generation Romans with a passion for art and vintage design, came together as friends, business partners, and bon vivants – thanks to a shared vision of redefining luxury and an unconventional approach to hospitality. The result is a contemporary nostalgia unique to G-Rough, a poetic mix of high and low-brow luxury. The boutique hotel is a pastiche with original timber ceilings, patinad walls, and meandering floor plans typical of Roman apartments.We’re presenting a very Italian sense of luxury here – one with history, design, and a touch of whimsy,” says entrepreneur Gabriele Salini. The hotel’s unconventional “Made in Italy” concept of luxury in the Piazza Navona showcases iconic Italian designers and brands from the 1930s to the 1950s, such as Ico Parisi, Giò Ponti, Venini, and Seguso. G-Rough creates a Fellini-esque visual landscape that meshes fantasy and baroque, with the rooms are worthy of a veritable design museum. [Images courtesy of G-Rough.] Share the love:FacebookTwitterLinkedInEmailPinterest One Response Rome’s G-Rough Hotel: 20th Century Modernism in a 17th Century Creating June 20, 2015 […] Characterizing it as expressing “a extremely Italian sense of luxury,” Italian designers Emanuela Garosci and Gabriele Salini have transformed a 17th Century Roman creating into a 21st Century boutique hotel—liberally laced with 20th Century modernist furnishings. In refurbishing the G-Rough hotel, positioned in the city’s renowned Piazza Navona, Garosci and Salini have created something of an on-trend, five-star Bohemian rhapsody—merging ancient (each authentic and faux) with modernist furnishings and lighting, faded hues with vibrant colors, rough-hewn plaster walls and old wooden beams with gleaming masterworks of Italian Modernism (that Sputnik chandelier alone is killing us). As if we needed another purpose for booking a Roman holiday.Through Yellowtrace […] ReplyLeave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ
Rome’s G-Rough Hotel: 20th Century Modernism in a 17th Century Creating June 20, 2015 […] Characterizing it as expressing “a extremely Italian sense of luxury,” Italian designers Emanuela Garosci and Gabriele Salini have transformed a 17th Century Roman creating into a 21st Century boutique hotel—liberally laced with 20th Century modernist furnishings. In refurbishing the G-Rough hotel, positioned in the city’s renowned Piazza Navona, Garosci and Salini have created something of an on-trend, five-star Bohemian rhapsody—merging ancient (each authentic and faux) with modernist furnishings and lighting, faded hues with vibrant colors, rough-hewn plaster walls and old wooden beams with gleaming masterworks of Italian Modernism (that Sputnik chandelier alone is killing us). As if we needed another purpose for booking a Roman holiday.Through Yellowtrace […] Reply
