If you played with Lego growing up, you will love this little video by Studiocanoe. Actually, you’ll love it even if you didn’t play with Lego when you were a kid – cause I certainly didn’t (Lego wasn’t all that popular “in the old country” cause we were too busy playing civil war. Oh sorry, is that a bit insensitive? Probably. But whatever, I’m over it now.)

There is a child like and slightly “wonky” quality to this video that really appeals to me. It captured my imagination and made me feel like a kid while I was watching it.

This ad was made for, and won one of the 2010 Cannes Lions Film Festival advert competitions. Enjoy.


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[found via booooooom]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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