Swedish fashion brand Axel Arigato opened their first gallery store in the heart of Stockholm, with a minimalist retail space designed by Christian Halleröd.

“We spoke a lot with Axel Arigato about how to use a relatively large surface like this room without compromising the experience of the powerful space,” said Christian Halleröd.

The concept for the retail gallery space features a minimalist industrial aesthetic, combined with bold accents of acid yellow, neutralised by a simple palette of concrete and white.

“Unlike the design concept in the London store, we chose to work with colour for Axel Arigato Gallery. For each location, I want to deliver a new experience for our customers. The surprise element for me is important,” says creative director Max Svärdh.

Within the raw industrial space, transparent display boxes in clear plexiglass act as invisible insertions that celebrate the merchandise sitting on top. The space is further animated with a number of character pieces that give the interior its edge, such as the yellow fur ottomans.

The store carries the full range of men’s and women’s shoes, accessories and clothing as well as a selection of rare Japanese books, magazines and objects. In the future the store will also serve as a curated space with carefully selected brands and events.


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[Images © Christian Halleröd.]


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