Aesop retail stores are so consistently and predictably AWESOME that it’s actually becoming a little bit boring. Except – WHAT am I taking about – awesome is totally never ever boring! Period. From the very beginning, Aesop have understood the value of design and have managed to build a covetable world-wide brand by exploring and utilising every aspect of design excellence to their advantage. Their stores are their ultimate brand extension and fine examples of interior branding at it’s best. So clever, so inspiring, so AWESOME and never boring.

Back in September, Aesop opened their first standalone store in New York in the Nolita area (images above). Designed by New York architect Jeremy Barbour, who also created Aesop’s Grand Central Terminal kiosk, the interior “further explores construction possibilities of newspaper by using reclaimed copies of the New York Times as a building material”. Very clever and very beautiful.

And in case you need further proof of Aesop’s unwavering commitment to design awesomeness (yeah right!), see below images of their most recent temporary installation in Hong Kong’s I.T HYSAN ONE flagship store. Designed by Cheungvogl architects, the installation was inspired by a black and white image of hundreds of floating lanterns.

Beauty-full!!

 

 

[Aesop New York images via superfuture. Aesop Hong Kong images via architizer + superfuture.]



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

5 Responses

  1. Oliver @ Sabi Style

    I find their spaces so inspiring.

    I love that they can explore sustainability in design and using a very pared back colour scheme have such immediate impact and wow.

    Yet it’s not just a superficial design that you tire of easily – it always has real depth and interest.

    Amazing!

    Reply
  2. Ella

    Their consistent awesomeness is making me jealous. I love that these spaces aren’t just about picking good finishes and expensive fittings. They are genuine examples of good, inventive design.

    As a side note, I think the first two images are of their second store in Noha area, NY. The Nolita store is awesome too. Of course it is!!

    Reply

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