• Tag: interior branding


    La Hache Restaurant by Pascal Claude Drach // Strasbourg, France.

    20th May

    Pascal Claude Drach from My Beautiful created the branding and interior design concept for La Hache (French for “axe”) – a restaurant and brasserie in Strasbourg, France. The rich history of La Hache dates back to the 13th century – year 1257 to be exact. It’s name remains unchanged from the very beginning, bringing about speculations of the venues’s dark past as the house of executions…



    Acne Studios in New York, Tokyo & Copenhagen by BOZARTHFORNELL.

    15th April

    There is a lot to love about these interiors. From the interior branding point of view, they are a study in perfection. Not only do they embody Acne’s painfully stylish aesthetic, each store speaks a consistent visual language while maintaining individual sense of identity…



    Restaurant NamNam in Copenhagen by HolmbäckNordentoft.

    8th April

    Restaurant NamNam is a Singaporean eatery in central Copenhagen. Designed by young danish studio HolmbäckNordentoft in collaboration with Christina Meyer Bengtsson, the restaurant opened it’s doors in late May 2012. I really love the way the designers have managed to create a curious fusion of Singapore kopitiam style with Scandinavian design aesthetic…



    Slattery Australia Office by Elenberg Fraser // Melbourne.

    3rd April

    Located in an office tower building in Melbourne’s CBD, the design for the Slattery Australia office was inspired by the “innovation and luxury of the uniforms and vehicles of Tron Legacy.” This slick and sexy interior is a study in sophisticated and restrained materials palette and impeccable detailing. Now, before I get into this any further – for those of you who may not know of Slattery, they are a national Quantity Surveying and Cost Engineering firm. I don’t know about you, but I’ve certainly never used words such as “slick” and “sexy” in the same sentence with QS and CE. You catching what I’m pitching…



    Move-in Showroom in Melbourne by Elenberg Fraser.

    1st March

    Given that we are hosting an unofficial “brick week” here on Yellowtrace, I though it would be quite fitting to wrap up with a project that takes the lil ol’ brick to a whole new level. Please make a warm welcome (back) to the supremely talented Melbourne architecture studio Elenberg Fraser. In designing the Move-in showroom in Melbourne, Elenberg Fraser worked that brick and made it their bitch, and I mean that in the nicest possible way of course…




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    La Hache Restaurant by Pascal Claude Drach // Strasbourg, France.

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