I love this series of posters created by London based KK Outlet for Vitra, who wanted to promote the fact that many of their products are also designed for home living and not just commercial applications.

KK Outlet responded to this challenge through their insight that people choose furniture to express their personality. They created a series of individually designed posters and ads which tap into the unique personality of the designer, and the particular piece of furniture on display.

Brilliant art direction.

Snap!

About The Author

Dana Tomić Hughes
Editor In Chief
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Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace, specialising in Interior Design, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places.

2 Responses

  1. Lauren

    Great ads! I think that these will also really appeal to bloggers since we often like to create little photoshoots in our homes with various objects.

    Reply

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