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With its combination of geometric design and liveable functionality, every aspect of Kite Breeze has been carefully considered. From hundreds of concept drawings to rigorous testing and exceptional European manufacturing, Kite is a global product with a local story.

Adam Goodrum Kite Breeze Block Rotating Module Gb Masonry Brickworks Yellowtrace

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Adam Goodrum, the designer of Kite Breeze.

Adam Goodrum Kite Breeze Block Gb Masonry Brickworks Yellowtrace 04Kite brings a unique dappled light experience to facades, spaces and passageways, allowing designers and architects to create captivating shadow patterns and graphic structures with its limitless configurations.

Adam Goodrum Kite Breeze Block Gb Masonry Brickworks Yellowtrace 03Like the iconic breeze blocks that came before it, Kite allows air to gently circulate through its design while offering protection from shifting weather conditions, harsh sunlight and strong winds.

Adam Goodrum Kite Breeze Block Shaddow Play Gb Masonry Brickworks Yellowtrace

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Adam Goodrum with Kite Breeze.

 

Bricks Decoded: #YellowtracexBrickworks Content Partnership

 

At the recent B20 launch, Brickworks unveiled over 100 incredible new building products. Arguably the most anticipated release of all was Kite Breeze – a contemporary re-imagining of the celebrated late-modernist era breeze block which made its mark in the 60s and 70s.

Designed by the much-loved Sydney-based industrial designer Adam Goodrum for GB Masonry, Kite uses new technology and advanced manufacturing that would have made the product near impossible to realise just a few years ago.

“I was brought up in Perth, Western Australia. Known for its blinding sun, scorching heat, and famously strong southerly breeze nicknamed ‘The Fremantle Doctor’. All were indelible parts of my childhood and so too were breeze blocks as they sheltered the front door of our modest family home”, recalls Adam. “When I think about it now – the dappled light, the cooling breeze and decorative entrance they provided – I realise I always held a fascination for them.”

“Kite encapsulates not just a story of childhood or of place, but also my design ethos and my love of geometric art,” says Adam.

 

Related:

Brickworks B20 Launches Over 100 New Building Products.

Bricks Decoded: Easy, Breezy, Beautiful Breeze Block.

 

 

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In this video, Adam discusses his inspiration and the story of Kite Breeze.

 

The main premise of the design is that it’s one building block that creates endless patterns and opportunities starting from the simple rotating around its axis. It can be used in one layer, which provides a certain number of patterns, and when doubled in another layer, the opportunities increase further, and so on.

While the majority of breeze blocks on the market are a simple extrusion of a profile, Kite has a set-back relief which creates further opportunities for pattern making, light flittering and creation of dynamic shadows.

“With endless block configurations, patterns and arrangements, I’m intrigued to see how architects, designers and homeowners can play with Kite to help bring their design to life,” says Adam.

 

Adam Goodrum Kite Breeze Block Gb Masonry Brickworks Yellowtrace 11Available in three iconic colours, Kite offers two distinctive finishes. The White block is finished in a smooth, sophisticated glaze while the Terracotta and Dune colourways come in a tactile natural finish, all with an Italian clay base made in San Selmo, Italy.

Adam Goodrum Kite Breeze Block Gb Masonry Brickworks Yellowtrace 08Inspired by the 400 million-year-old red rock threads in the cliffs at Red Bluff near Kalbarri, Kite Terracotta variation provides a warm, welcoming statement. With tonal cues taken from the famous Lancelin Dunes at sunset, Kite Dune is an understated umber colour that provides a natural and neutral note. Kite White is inspired by Lucky Bay in WA, known for the whitest sand in Australia, with soft white glaze offering a strong gloss finish.

Adam Goodrum Kite Breeze Block Pattern Variations Gb Masonry Brickworks Yellowtrace

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Adam Goodrum with Kite White.


Explore some of the pattern making possibilities of Kite in this video.

 

In addition to geometric repetition and infinite pattern making, there are two things I personally love about Kite Breeze. The first one is the versatile size of the module, which lend themselves to both indoor uses, as well as large scale applications with civic potential. I also adore their tactile finish. Available in three colours – White, Terracotta and Dune – Kite is handmade from Italian clay base, with the evidence of human hand present in each module, gives them a glorious sense of warmth and tactility.

“Deceptively simple on one level, but deeply complex on another, Kite is perfect for those searching for an imaginative and new interpretation of an iconic symbol of Australian living,” says Adam. “I’m honoured to put my name to it.”

 

To find out more about Kite Breeze, visit australmasonry.com.au/kite-breeze.

 


Adam Goodrum in conversation with Dana Tomić Hughes at the Brickworks B20 launch, discussing Kite Breeze – a contemporary re-imagining of the celebrated late-modernist era breeze block through a unique collaboration between the Australian designer and GB Masonry.

 

Bricks Decoded: #YellowtracexBrickworks Content Partnership

 

This Yellowtrace Promotion is proudly created in partnership with Brickworks. All related thoughts and ideas reflect our genuine opinion. Like everything we do at Yellowtrace, our sponsored content is carefully curated to maintain utmost relevance to our readers.

 


 

About The Author

Founder & Editor

Dana is an award-winning interior designer and the founder and editor of Yellowtrace. With an unhealthy passion for design, she commits to an abnormal amount of daily design research. Regular travel and attendance at premier events enable Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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