Design Free Thursday // Jean Paul Gaultier for Diet Coke.

Earlier this year, Jean Paul Gaultier was named the new creative director of Diet Coke. The French designer revealed three bottle designs featuring his signature nautical stripes and cheeky tattoo designs, available in Europe only (boo!) for a limited time. Bottles aside, it is the cheeky advertising campaign that got my attention. So gay, so funny – I absolutely love it! Reminds me of a couple of my previous posts (here and here.)

[Images courtesy of Diet Coke. Photos by Stephane Sednaoui.]