La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

 

Pascal Claude Drach from My Beautiful created the branding and interior design concept for La Hache (French for “axe”) – a restaurant and brasserie in Strasbourg, France.

The rich history of La Hache dates back to the 13th century – year 1257 to be exact. It’s name remains unchanged from the very beginning, bringing about speculations of the venues’s dark past as the house of executions. Holy crap, that just gave me chills!

 

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

 

The project plays on the contrasts between the interior’s rough past, and the magnificent present as a home of quality food. The finishes and the overall aesthetic play the same game – materials are sometimes rich and other times austere. This approach is precisely what renders the space with a charming warmth, cozy ambience and loads of personality.

The wall of axes is a cheeky nod to the venue’s past, while the bar – made of old cutting boards and clad in polished copper – references the timeless quality of chef’s saucepans. Ok sure, I remember uni days when we would have argued these references were too literal and obvious etc, although I still think Mr Drach pretty much killed it… Boom, boom. (Geddit? Killed it, the axe thing…? Is it poor taste? Nah, it’s fine!)

 

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.

La Hache Restaurant by Pascal Claude Drach in Strasbourg, France | Yellowtrace.


[Images courtesy of Pascal Claude Drach.]

 



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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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