Patrizia Moroso House | Yellowtrace

Patrizia Moroso House | Yellowtrace

Patrizia Moroso House | Yellowtrace

Patrizia Moroso House | Yellowtrace

Patrizia M House | Yellowtrace

Patrizia M House | Yellowtrace

Patrizia M House | Yellowtrace

Patrizia M House | Yellowtrace

Patrizia M House | Yellowtrace

Patrizia M House | Yellowtrace

 

Does Moroso know what’s what, or WHAT? OMG. Are you dying? I totally am. THIS is how you shoot a product campaign bitches.

Want to know how to achieve something like this yourself? Here are all the necessary steps.

First, you need to make sure your name is  Patrizia Moroso. Then you become excellent mates with Patricia Urquiola. Then you hire her to design your a house (< remember the house? If you don’t, you need to go take a looksie one more time). THEN, you get a bunch of shit hot designers to create some exciting products for your brand. Naturally, all that’s left to do is to bring all the furniture to your house, book an excellent team of art directors and stylists, and tell them to go bonkers with colour, and have an ace photographer handy to shoot the whole thing. Easy peasy.

You’re welcome.

*Don’t try this at home unless your name is Patrizia Moroso, in which case, feel free to proceed to Step 02. 

Related Posts: Patrizia Moroso’s House by Patricia Urquiola.

 

 


[Images courtesy of Moroso.]

 



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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