Ok, so I wanted to tell you a little bit about a brilliant new Australian online magazine called Est. And when I say brilliant, I mean brilliant. Est Magazine received 2.5 million page views within weeks of launching their first issue. Wowee! For those of you who aren’t up to speed with page views and stuff, that is A WHOLE LOT OF page views man!

Their second issue was out just last Friday (12th August) and, if your fancy is tickled by my little selection of images, I urge you to take a closer look by clicking here. You can also subscribe for FREE!

For this issue, Est has collaborated with acclaimed photographers, stylists and trend spotters from around the globe to produce a stunning selection of homes, fashion, restaurants and destinations.

They even talk about an issue very close to my heart – Real or Replica – educating readers on how to spot a real CH 24 Wishbone Chair. Amen to that!



But wait, there’s MORE! Ok, so no free set of steak knives but I am just as excited. The lovely Sian MacPherson, who is the Editor in Chief of Est, kindly included yellowtrace in her Blog Love section. See image above – hooray! Below, in my signature mega-ghay style, is a zoomed in version so you guys can read it. Isn’t that just lovely? Thank you Sian!

And the best part is that I was mentioned alongside two other blogs I absolutely love – Simple Blueprint and Busy Being Fabulous. How excellent is that? Very!

x dana

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

2 Responses

  1. Sal

    Love Est – thank you for introducing me to it! And congratulations on being included in the Blog Love section. It really is no surprise…


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