Wrong for Hay Showroom, London Design Festival 2014 | Yellowtrace

Wrong for Hay Showroom, London Design Festival 2014 | Yellowtrace

Wrong for Hay Showroom, London Design Festival 2014 | Yellowtrace

Wrong for Hay Showroom, London Design Festival 2014 | Yellowtrace

 

During London Design Festival 2014, HAY & WRONG FOR HAY launched a ridiculously good looking exhibition of their collections, alongside a unique dining experience. Their beautiful showroom, set within a Georgian house in St James’s, was transformed into a celebration of all that is beautiful – superb interiors, lovely product, super-styling, and an abundance of texture and COLOUR. Hoooray! I dare you to feel shitty when looking at these super-rich, colourful images. Exactly. Colour (and pom-poms) for World Peace, I say.

Reflecting the creativity and culture inherent in London, Wrong for Hay invited a selection of creative collaborators to interpret and react to the space and the pieces within it. Helsinki-based, guest-chef Antto Melasniemi created a food offering that weaves Nordic foraging with London urbanism. Guest-interior stylists Benjamin Kempton and Melina Keays used the space to explore unexpected ways of engaging with the HAY & Wrong for Hay collections. ‘We were delighted to be invited to guest-curate this show and have taken inspiration from the grandeur of the showroom’s space,’ say Kempton and Keays. Eclecticism combined with bold colours, textures and shapes, suggests new ways of using the pieces from the brand.

See all our stories from London Design Festival.

 

HAY Showroom, London Design Festival 2014 | Yellowtrace

HAY Showroom, London Design Festival 2014 | Yellowtrace

HAY Showroom, London Design Festival 2014 | Yellowtrace

 

New Wrong for Hay products were presented in the space alongside furniture, lighting, textiles and accessories launched by HAY and Wrong for Hay in Milan earlier this year. A daytime café operated alongside the exhibition, serving coffee and tea, bakery items and light lunch.

 

Wrong for HAY 'Design & Dine' at London Design Festival 2014 | Yellowtrace

Wrong for HAY 'Design & Dine' at London Design Festival 2014 | Yellowtrace

 

A special evening restaurant, run by Melasniemi, held five supper ‘Design and Dine’ events incorporating a contemporary Finnish menu. In addition, the HAY Mini Market was unveiled at Selfridges in conjunction with the London Design Festival, which will run until the end of the year.

See all our stories from London Design Festival.

 


[Images courtesy of HAY & WRONG FOR HAY.]

 



About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

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