“Interior branding” or “branded environments” is a term which has been getting a fair bit of traction in the recent years. This is not at all surprising – in today’s day and age with such incredibly fierce competition in the marketplace, every business ought to be putting their best foot forward in every aspect of what they do – from online presence, graphic identity and physical spaces, to packaging, staff attire, soundtracks and menus (where appropriate) etc. Interiors are almost always one of the biggest investments a business can make, so it is all the more crucial to get these spaces right – when done correctly, branded environments extend the experience of brands, and in turn make them more “tangible”…